Remote B2B Demand Gen Manager | Growth & Lifecycle

Kayzen; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Remote-friendly work culture

Home-office setup budget

Learning & development budget

Job summary

Kayzen, a fast-growing AdTech company, seeks a hands-on Demand Generation Manager to scale our B2B lifecycle engine. You will own campaigns, CRM, and automation to drive qualified leads and revenue in a remote, international setting.

You’ll collaborate with marketing, sales and product to optimize ABM programs, email lifecycles, and reporting. Strong data skills and English fluency are essential, as is experience with HubSpot and paid media.

Qualifications

• 2+ years in demand generation, B2B growth or marketing operations, preferably AdTech.
• Proficient in HubSpot; ability to build segmentation, workflows, and reporting.
• Experience planning and optimizing B2B paid campaigns; LinkedIn and Google Ads a must.
• Strong data-driven storytelling and analytical skills; English fluency.

Responsibilities

• Plan and run targeted B2B acquisition campaigns across paid channels to generate qualified leads.
• Own the MQL engine: lead capture, segmentation, scoring, routing and nurture journeys with Sales.
• Build and optimize email campaigns, newsletters and lifecycle communications.
• Configure and optimize HubSpot, forms, campaign tracking and MarTech tools; automate workflows.

Skills

HubSpot

Marketing automation

B2B demand generation

CRM systems

Campaign analytics

ABM

Email marketing

Paid acquisition

Tools

LinkedIn Ads

Google Ads

CRM software

Job description

Kayzen, a fast-growing AdTech company, seeks a hands-on Demand Generation Manager to scale our B2B lifecycle engine. You will own campaigns, CRM, and automation to drive qualified leads and revenue in a remote, international setting.

You’ll collaborate with marketing, sales and product to optimize ABM programs, email lifecycles, and reporting. Strong data skills and English fluency are essential, as is experience with HubSpot and paid media.