Remote B2B Events & Field Marketing Specialist

Malvern Panalytical; Boston (MA); Remote; USD 75,000 - 85,000; Full time

Job summary

Malvern Panalytical is seeking an Events & Field Marketing Specialist in Massachusetts. You will plan and deliver events, campaigns, and demand-generation programs to drive pipeline growth and brand awareness across the AMEC region.

This fast-paced, collaborative role partners with regional sales and global marketing teams to create engaging customer experiences. You will measure performance, use data to optimize campaigns, and travel up to 40% to support regional events.

Qualifications

• Experience executing B2B marketing campaigns, events, and lead-generation activities.
• Ability to plan and deliver trade shows, customer events, and partner programs.
• Understand demand generation, pipeline development, and campaign performance tracking.
• Strong organizational and project management skills.
• Excellent cross-functional collaboration and communication.
• Experience with CRM and marketing automation tools.

Responsibilities

• Plan and deliver impactful events, campaigns, and demand-generation programs.
• Collaborate with regional sales teams and global marketing to execute customer experiences.
• Measure performance and continuously improve campaign effectiveness.
• Support travel to regional events as needed.

Skills

B2B marketing

Event planning

Lead generation

Campaign performance tracking

Project management

Cross-functional collaboration

CRM systems

Marketing automation

Data-driven marketing

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Salesforce

Pardot

Job description

Malvern Panalytical is seeking an Events & Field Marketing Specialist in Massachusetts. You will plan and deliver events, campaigns, and demand-generation programs to drive pipeline growth and brand awareness across the AMEC region.

This fast-paced, collaborative role partners with regional sales and global marketing teams to create engaging customer experiences. You will measure performance, use data to optimize campaigns, and travel up to 40% to support regional events.