Remote B2B Events & Field Marketing Lead

OMEGA, Inc.; Massachusetts; Remote; USD 75,000 - 85,000; Full time

Job summary

Malvern Panalytical in Massachusetts, with a remote-friendly setup, seeks an Events & Field Marketing Specialist to drive B2B campaigns, plan shows, and coordinate customer events. The role partners with regional sales and global marketing teams to execute demand-generation programs and measure performance.

Up to 40% travel required for regional events to deliver impactful customer experiences. You will use CRM and marketing automation tools, apply data-driven insights, and prioritize

Qualifications

• 5+ years of B2B marketing experience.
• Experience supporting events, campaigns, and lead-generation activities.
• Knowledge of Salesforce and marketing automation systems such as Pardot.

Responsibilities

• Plan and deliver events, campaigns, and demand-generation programs.
• Measure performance and optimize campaigns.
• Collaborate with regional sales and global marketing teams.
• Travel up to 40% to support regional events.

Skills

B2B marketing

Event planning

Lead generation

Demand generation

Project management

Cross-functional collaboration

CRM & automation

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Salesforce

Pardot

Job description

Malvern Panalytical in Massachusetts, with a remote-friendly setup, seeks an Events & Field Marketing Specialist to drive B2B campaigns, plan shows, and coordinate customer events. The role partners with regional sales and global marketing teams to execute demand-generation programs and measure performance.

Up to 40% travel required for regional events to deliver impactful customer experiences. You will use CRM and marketing automation tools, apply data-driven insights, and prioritize