Hybrid Events & Field Marketing Lead - B2B Growth

OMEGA, Inc.; Northern (KY); Hybrid; USD 75,000 - 85,000; Full time

Job summary

Malvern Panalytical in Massachusetts is seeking an Events & Field Marketing Specialist to drive marketing success across the AMEC region. You will plan and deliver impactful events, campaigns, and demand-generation programs that contribute to pipeline growth and brand awareness.

You will collaborate with regional sales teams and global marketing colleagues to execute engaging customer experiences and measure performance.

Qualifications

• Experience executing B2B marketing campaigns, events, and lead-generation activities.
• Ability to plan and deliver trade shows, customer events, and partner programs.
• Strong understanding of demand generation, pipeline development, and campaign performance tracking.
• Excellent organizational and project management skills with multiple priorities.

Responsibilities

• Plan and deliver events and campaigns that drive pipeline growth and brand awareness.
• Partner with regional sales teams and global marketing colleagues to execute customer experiences.
• Measure performance and optimize campaigns using data and analytics.
• Travel up to 40% to support regional events and initiatives.

Skills

B2B marketing

Event planning

Lead generation

Campaign analytics

CRM & automation

Cross-functional collaboration

Data-driven marketing

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Salesforce

Pardot

Job description

Malvern Panalytical in Massachusetts is seeking an Events & Field Marketing Specialist to drive marketing success across the AMEC region. You will plan and deliver impactful events, campaigns, and demand-generation programs that contribute to pipeline growth and brand awareness.

You will collaborate with regional sales teams and global marketing colleagues to execute engaging customer experiences and measure performance.