B2B Field Marketing Specialist — Events & Demand Gen

FPT Americas; United States; Presencial; USD 65 000 - 100 000; Tempo integral

Resumo da oferta

FPT Americas is seeking a Field Marketing Specialist to drive brand visibility and revenue through hands-on event and field marketing activities. You will organize events, manage logistics, collaborate with sales teams to generate leads, and track ROI to support quarterly targets.

The role requires 3–5 years in B2B marketing with at least 2 years in events, plus up to 25% travel and the ability to lift 35 pounds. You will partner with global teams to align messaging and ensure seamless execution.

Qualificações

• 3–5 years of B2B marketing experience including at least 2 years in event/field marketing.
• Bachelor's degree (or equivalent) in Marketing, Communications, Business or related field.
• Ability to regularly lift up to 35 lbs.
• Reliable transportation (if located in Atlanta)
• Up to 25% travel
• Strong understanding of B2B demand gen and pipeline measurement.
• Self-starter with strong organizational skills
• Excellent project management and communication skills
• Highly detail-oriented
• Proven ability to drive results with cross-functional teams
• Comfortable operating in a fast-paced, remote environment

Responsabilidades

• Co-create and execute regional and industry-focused event plans, budgets, and timelines.
• Collaborate with content, digital, and partner marketing to execute event priorities.
• Develop marketing communications for social media and email to support events.
• Create presentations with sales, solutions teams, partners and customers.
• Coordinate with FPT headquarters in Vietnam to align messaging and branding locally.
• Nurture vendor relationships and negotiate rates.
• Utilize marketing intelligence platforms to support sales and regional marketing.
• Create and execute campaign content for demand generation and lead nurturing.
• Support account-based marketing efforts.
• Develop, track and manage event-related budgets.
• Measure and report on marketing-influenced pipeline, leads, and ROI.
• Continuously optimize programs based on performance data and feedback.

Conhecimentos

B2B marketing

Event marketing

Project management

Communication

Organizational skills

Cross-functional collaboration

Sales collaboration

Remote work adaptability

Formação académica

Bachelor's degree

Ferramentas

Salesforce

Descrição da oferta de emprego

FPT Americas is seeking a Field Marketing Specialist to drive brand visibility and revenue through hands-on event and field marketing activities. You will organize events, manage logistics, collaborate with sales teams to generate leads, and track ROI to support quarterly targets.

The role requires 3–5 years in B2B marketing with at least 2 years in events, plus up to 25% travel and the ability to lift 35 pounds. You will partner with global teams to align messaging and ensure seamless execution.