Events & Field Marketing Specialist

Malvern Panalytical; Boston (MA); Remote; USD 75,000 - 85,000; Full time

Job summary

Malvern Panalytical is seeking an Events & Field Marketing Specialist in Massachusetts. You will plan and deliver events, campaigns, and demand-generation programs to drive pipeline growth and brand awareness across the AMEC region.

This fast-paced, collaborative role partners with regional sales and global marketing teams to create engaging customer experiences. You will measure performance, use data to optimize campaigns, and travel up to 40% to support regional events.

Qualifications

• Experience executing B2B marketing campaigns, events, and lead-generation activities.
• Ability to plan and deliver trade shows, customer events, and partner programs.
• Understand demand generation, pipeline development, and campaign performance tracking.
• Strong organizational and project management skills.
• Excellent cross-functional collaboration and communication.
• Experience with CRM and marketing automation tools.

Responsibilities

• Plan and deliver impactful events, campaigns, and demand-generation programs.
• Collaborate with regional sales teams and global marketing to execute customer experiences.
• Measure performance and continuously improve campaign effectiveness.
• Support travel to regional events as needed.

Skills

B2B marketing

Event planning

Lead generation

Campaign performance tracking

Project management

Cross-functional collaboration

CRM systems

Marketing automation

Data-driven marketing

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Salesforce

Pardot

Job description

Events & Field Marketing Specialist

Location: Massachusetts, MA (Remote)

Compensation: $75,000 - $85,000 + Bonus

About the role

As an Events & Field Marketing Specialist, you will play a key role in driving marketing success across the AMEC region. You'll work as part of the Regional Field Marketing team to plan and deliver impactful events, campaigns, and demand-generation programs that contribute directly to pipeline growth and brand awareness. This is a fast-paced, highly collaborative role where you'll partner with regional sales teams and global marketing colleagues to execute engaging customer experiences, measure performance, and continuously improve campaign effectiveness. If you enjoy bringing ideas to life through events and data-driven marketing, and thrive working across teams, this is a great opportunity to make a real impact. This role requires up to 40% travel to support regional events and initiatives.

What you will bring to the role

• You have experience executing B2B marketing campaigns, events, and lead-generation activities.
• You are confident planning and delivering trade shows, customer events, and partner programs.
• You understand demand generation, pipeline development, and campaign performance tracking.
• You have strong organizational and project management skills with the ability to manage multiple priorities.
• You communicate effectively and collaborate well with cross-functional and global teams.
• You are comfortable using marketing tools such as CRM and automation platforms.
• You bring an analytical mindset and use data to measure and improve marketing performance.
• You are detail-oriented and committed to delivering high-quality work in a fast-paced environment.

Nice to have

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of B2B marketing experience.
• Experience supporting events, campaigns, and lead-generation activities.
• Knowledge of Salesforce and marketing automation systems such as Pardot.

Why you should join Malvern Panalytical

• Make a direct impact on business growth through high-visibility marketing initiatives.
• Collaborate with talented colleagues across regional sales and global marketing teams.
• Develop your career within a global organization that values innovation, collaboration, and continuous learning.
• Contribute to meaningful work that helps customers solve complex scientific and industrial challenges.
• Enjoy a flexible remote working environment while supporting engaging customer and industry events.

We provide market-leading, material characterization technologies for the world's most innovative companies, academic institutions, and government laboratories in the analytics of advanced materials. We support our customers through their biggest challenges, from developing lifesaving vaccines to sustainable fuels. We wake up every day to delight our customers through innovation, high-quality solutions and workflows, and excellence in customer satisfaction. We are a recognized leader for quality and insights in material characterization; winning customers with performance and keeping them with service. With more than 2,000 employees operating in over 20 countries across the world, and R&D sites in North America, Europe and Asia. We are part of Spectris, a company which combines precision with purpose to equip customers to solve some of their greatest challenges to make the world cleaner, healthier and more productive. In 2025, Spectris acquired Micromeritics as part of Malvern Panalytical.