Director of Marketing & Demand Generation

Versique Executive, Professional & Interim Recruiting; Minneapolis (MN); Hybrid; USD 115,000 - 140,000; Full time

Job summary

Versique Executive, Professional & Interim Recruiting is seeking a Director of Marketing to lead integrated marketing for a B2B industrial manufacturer, owning strategy and budget while partnering with sales and executive leadership to drive pipeline and revenue growth.

This role balances strategic roadmap with hands-on execution, sharpening positioning and optimizing marketing operations to accelerate growth. A hybrid work arrangement is preferred with up to 15% travel.

Qualifications

• Bachelor's degree in Marketing or related field.
• 7–10+ years of progressive B2B marketing experience.
• Experience owning strategy, budgets, and agency relationships.
• Proven success marketing complex manufacturing products with measurable pipeline.
• Knowledge of Salesforce CRM and B2B marketing automation.
• Proficient in Google Analytics, SEO, paid search, and web/CMS management.
• Power BI a plus; Adobe Creative Cloud and Microsoft 365 knowledge.

Responsibilities

• Build and execute the annual marketing plan; own budget, agency relationships, and brand standards.
• Partner with sales on segmentation, account-based marketing, lead management, sales enablement, and pipeline conversion.
• Lead multi-channel demand generation across web, search, email, social, paid media, webinars, and events.
• Own positioning and messaging for complex technical products.
• Manage digital marketing campaigns, marketing automation and attribution.
• Set KPIs for pipeline, conversion, ROI; deliver dashboards to leadership.
• Lead trade shows and customer events; build co-marketing relationships.
• Implement software tools and efficient marketing processes with quality controls.
• Other duties as assigned.

Skills

Strategic marketing

Budget ownership

ABM

Lead management

Marketing automation

Campaign management

Analytics dashboards

Sales enablement

Multi-channel marketing

Brand messaging

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Salesforce

Google Analytics

SEO

Adobe Creative Cloud

Microsoft 365

Power BI

Job description

The Director of Marketing will lead integrated marketing for an B2B industrial manufacturer, owning strategy and budget while partnering closely with sales and executive leadership to drive measurable pipeline and revenue growth.

This role is ideal for someone who can operate at both the strategic and executional level, setting the marketing roadmap while staying close enough to the work to drive growth, sharpen positioning and improve marketing operations.

Work Environment

Hybrid opportunity prefer 3-4x/week, 15% travel

Benefits

Competitive benefits package; specific benefit details will be provided during the interview process.

Compensation

$115k-$140k (+DOE)

• Build and execute the annual marketing plan aligned with revenue and growth goals; own the budget, agency relationships, and brand standards.
• Partner with sales on segmentation, account-based marketing, lead management, sales enablement, and pipeline conversion.
• Lead multi-channel demand generation across web, search, email, social, paid media, webinars, and events.
• Own positioning and messaging, translating complex technical products and services into clear customer value.
• Manage the digital marketing campaign structure, marketing automation and attribution.
• Set KPIs for pipeline, conversion, and marketing ROI and deliver dashboards and recommendations to executive leadership.
• Lead trade shows and customer events, and build co-marketing relationships with manufacturers and industry partners.
• Implement software tools and efficient marketing processes with appropriate quality controls.
• Other duties as assigned.

Required Skills & Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 7-10+ years of progressive B2B marketing experience, including owning strategy, budgets, and agency relationships.
• Proven success marketing complex manufacturing products through consultative sales cycles, with measurable pipeline results.
• Knowledge of Salesforce CRM and B2B marketing automation.
• Proficiency with Google Analytics, SEO, paid search, and web/CMS management.
• Working knowledge of Adobe Creative Cloud and Microsoft 365; Power BI a plus.
• Industrial, manufacturing industry experience strongly preferred.