Remote B2B Marketing Manager — Demand Gen

Converge Enterprise; United States; A distancia; USD 80.000 - 110.000; Jornada completa

Descripción de la vacante

The Mission: Converge Enterprise is seeking a Marketing Manager to execute integrated marketing programs that drive awareness, demand generation, customer engagement, and sales growth across Pellera's solution areas. Working with Marketing leadership and sales, you will translate technology solutions into compelling customer messaging and campaigns.

This role blends strategic thinking with hands-on execution, shaping strategy with market insights while ensuring flawless delivery and measurable

Formación

• Excellent written, verbal, and presentation communication skills.
• Strong ability to translate technical concepts into customer-focused business value.
• Experience supporting B2B marketing campaigns, programs, and events.
• Strong project management and organizational skills.
• Ability to manage multiple priorities and deadlines simultaneously.
• Analytical mindset with experience measuring and reporting campaign performance.
• Working knowledge of demand generation, lead nurturing, sales enablement, and customer marketing principles.
• Experience using marketing automation and CRM platforms such as HubSpot and Salesforce.
• Proficiency in Microsoft Office Suite.
• Demonstrated ability to collaborate effectively across sales, marketing, and technical teams.

Responsabilidades

• Execute marketing plans, campaigns, and programs aligned to company priorities, solution areas, and regional growth objectives.
• Collaborate with the Director of Marketing to support annual and quarterly marketing initiatives.
• Translate technical products, services, and solutions into compelling customer-centric messaging that addresses business challenges and outcomes.
• Develop campaign assets, content, communications, and event execution plans that support demand generation and customer engagement goals.
• Partner closely with sales leaders and practice teams to ensure alignment between marketing activities and revenue objectives.
• Create and deliver marketing resources, messaging, and enablement materials that help sellers engage prospects and advance opportunities.
• Develop a strong understanding of target customers, key accounts, industries, and market trends to improve campaign effectiveness.
• Coordinate and execute marketing activities, including webinars, digital campaigns, and customer engagement programs.
• Manage program logistics, timelines, approvals, budgets, and performance tracking.
• Analyze campaign results and provide recommendations to optimize future marketing efforts.
• Collaborate across marketing, sales and practice areas to ensure a consistent and effective customer experience.

Conocimientos

Campaign management

Content development

Demand generation

Cross-functional collaboration

Analytics & measurement

Educación

Bachelor's degree in Marketing

Herramientas

HubSpot

Salesforce

Microsoft Office

Descripción del empleo

The Mission: Converge Enterprise is seeking a Marketing Manager to execute integrated marketing programs that drive awareness, demand generation, customer engagement, and sales growth across Pellera's solution areas. Working with Marketing leadership and sales, you will translate technology solutions into compelling customer messaging and campaigns.

This role blends strategic thinking with hands-on execution, shaping strategy with market insights while ensuring flawless delivery and measurable