Remote Associate Director, Programmatic Activation

Directive; Denver (CO); Remote; USD 110,000 - 125,000; Full time

Benefits offered by this job

Mental health benefits

Headspace membership

Gympass

Unlimited PTO

Paid holidays

Birthday off

Year-end recharge

Parental leave

401(k) match

Annual bonus

Anniversary trip

Employer-paid health plan

Dependent coverage

Job summary

Directive Consulting is seeking an Associate Director, Programmatic Strategy & Activation to lead the expansion of our programmatic services and drive the department's strategic vision. This remote-first role owns multi-channel programmatic growth for B2B/SaaS accounts and tightens cross-functional collaboration with marketing, sales, and analytics teams.

You will define KPIs, build measurement frameworks, manage key partner relationships, and provide thought leadership to propel client outcomes

Qualifications

• 7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies
• 2+ years of demonstrated people management experience, inspiring, motivating, and coaching teams effectively
• Experience driving programmatic growth across B2B/SaaS clients with budgets over $50k/month
• Strong understanding of how programmatic and other channels work together to surpass KPIs
• Proven track record in programmatic media planning and building measurement frameworks
• Hands-on experience in DSPs, especially The Trade Desk (TTD), Nexxen, and DV360
• ABM experience and ability to support programmatic pitches and client wins
• Ability to provide clear POVs and programmatic expertise to advance the department and L&D
• Strong cross-functional collaboration and client-facing communication
• Solid analytical ability and attention to detail with a results-oriented mindset

Responsibilities

• Develop and implement comprehensive programmatic strategies to enhance digital advertising capabilities
• Collaborate cross-functionally to align programmatic initiatives with business objectives
• Define KPIs and regularly analyze campaign performance for optimization and client growth
• Manage relationships with programmatic partners, vendors, and platforms
• Act as a thought leader to inform decision-making and strategy development

Job description

Directive Consulting is seeking an Associate Director, Programmatic Strategy & Activation to lead the expansion of our programmatic services and drive the department's strategic vision. This remote-first role owns multi-channel programmatic growth for B2B/SaaS accounts and tightens cross-functional collaboration with marketing, sales, and analytics teams.

You will define KPIs, build measurement frameworks, manage key partner relationships, and provide thought leadership to propel client outcomes