Remote Analytics Strategy & Transformation Lead

dentsu; United States; Hybrid; USD 94,000 - 150,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15+ paid holidays per year

Paid sick and safe leave

Parental leave

Job summary

Merkle, a leading data-driven agency, seeks an Associate Director of Analytics Strategy and Transformation to drive strategic evaluations of client digital ecosystems. You will guide analytics transformations, AI readiness, and governance, coordinating with Marketing, IT, Data Strategy, and Leadership to deliver actionable roadmaps.

The role emphasizes client advisory, cross-functional collaboration, and ongoing thought leadership in a fast-evolving MarTech landscape.

Qualifications

• 5+ years in digital data, analytics, marketing technology, or related roles in agencies or consulting.
• 3+ years in client advisory, success, account management, or program management.
• Experience applying digital marketing principles across social, programmatic, CTV, search, email, and analytics.
• Familiarity with identity platforms, data clean rooms, CDPs, and AI analytics.
• Ability to translate technical concepts for non-technical stakeholders.

Responsibilities

• Lead analytics transformation initiatives across multi-phase client programs.
• Audit digital marketing and analytics infra, processes, and readiness.
• Assess AI analytics readiness, data foundations, governance, and capacity.
• Analyze data collection, tech stacks, and data quality for improvements.
• Develop transformation roadmaps with timelines, milestones, and resource needs.

Skills

Analytics Strategy

Client Advisory

Digital Marketing

Cross-functional Leadership

AI Readiness

Data Governance

Communication

Tools

Identity management platforms

Data Clean Rooms

AI analytics platforms

Job description

Merkle, a leading data-driven agency, seeks an Associate Director of Analytics Strategy and Transformation to drive strategic evaluations of client digital ecosystems. You will guide analytics transformations, AI readiness, and governance, coordinating with Marketing, IT, Data Strategy, and Leadership to deliver actionable roadmaps.

The role emphasizes client advisory, cross-functional collaboration, and ongoing thought leadership in a fast-evolving MarTech landscape.