Senior Analytics Transformation Strategist (Remote)

dentsu; Columbia (MD); Hybrid; USD 94,000 - 150,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

Life insurance

401k

Job summary

Merkle, part of Dentsu, seeks an Associate Director of Analytics Strategy and Transformation to drive evaluations across digital media, data strategy, analytics, and customer experience. You will lead multi-phase analytics transformation programs and deliver strategic guidance to senior clients.

Focus includes AI analytics readiness, privacy considerations, and evolving AdTech/MarTech, helping clients navigate a changing ecosystem with measurable impact.

Qualifications

• 5+ years of digital data, analytics, marketing technology, or related experience in a media agency, consulting firm, AdTech/MarTech organization, in-house marketing team, or similar environment.
• 3+ years of client advisory, customer success, account management, or program management experience.
• Experience applying digital marketing principles, platforms, technologies, and tactics across channels (social, programmatic, CTV, SEM/SEO, email, analytics).
• Ability to work with technical and non-technical client teams to develop solution designs.

Responsibilities

• Manage analytics transformation initiatives for clients through long-term, multi-phase programs.
• Conduct audits and assessments of digital marketing and analytics infrastructure, processes, and readiness.
• Evaluate clients' AI analytics readiness, including data foundations and governance.
• Develop transformation priorities and roadmap objectives with timelines and resources.
• Collaborate with Marketing, IT, Data Strategy, Analytics, Agency Partners, and Leadership.

Skills

Analytics strategy

Client advisory

Digital marketing principles

Communication

Presentation/storytelling

Tools

Identity management platforms

Data clean rooms

Customer data platforms

AI analytics capabilities

Job description

Merkle, part of Dentsu, seeks an Associate Director of Analytics Strategy and Transformation to drive evaluations across digital media, data strategy, analytics, and customer experience. You will lead multi-phase analytics transformation programs and deliver strategic guidance to senior clients.

Focus includes AI analytics readiness, privacy considerations, and evolving AdTech/MarTech, helping clients navigate a changing ecosystem with measurable impact.