Remote Analytics Strategy & Transformation Lead

dentsu; United States; Hybrid; USD 94,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Short-term disability insurance

Long-term disability insurance

401k

Flexible paid time off

15 paid holidays per year

Paid sick leave

Paid parental leave

Job summary

Merkle, a leading data-driven marketing agency, seeks an Associate Director of Analytics Strategy and Transformation to lead strategic evaluations across digital media, data strategy, analytics, and customer experience. You will guide AI readiness, privacy considerations, and evolving AdTech/MarTech while shaping client roadmaps and stakeholder buy-in.

The role emphasizes transforming analytics programs, delivering thoughtful guidance, and building lasting client relationships within a remote

Qualifications

• 5+ years of digital data, analytics, marketing technology, or related experience in a media agency, consulting firm, AdTech/MarTech organization, in-house marketing team, or similar environment.
• 3+ years of client advisory, customer success, account management, or program management experience.
• Demonstrated experience applying digital marketing principles, platforms, technologies, and tactics across channels, including social media, programmatic and connected TV (CTV), search (SEM/SEO/GEO), email marketing, and analytics.
• Experience with or the ability to quickly learn advanced digital marketing capability solutions, such as identity management platforms, data clean rooms, customer data platforms, and AI analytics capabilities (preferred).
• Ability to work with technical and non-technical client teams to develop solution designs and requirements.
• Strong communication, presentation, and storytelling skills, with the ability to tailor messages for technical and non-technical audiences.

Responsibilities

• Managing analytics transformation initiatives for clients through long-term, multi-phase programs
• Conducting thorough audits and assessments of digital marketing and analytics infrastructure, processes, strategies, and readiness to expand
• Evaluating clients' AI analytics readiness, including data foundations, governance, and organizational capacity to adopt AI-driven measurement and insights
• Analyzing data collection methods, technology stack, and data quality to gauge effectiveness and identify areas for improvement
• Developing and delivering transformation priorities and roadmap objectives, including outlining timelines, milestones, and resource requirements that cover a broad range of digital activation and measurement strategies
• Synthesizing transformation priorities and presenting recommendations to cross-functional teams, including Marketing, IT, Data Strategy, Analytics, Agency Partners, and Executive Leadership
• Collaborating across teams to shape digital experience analytics strategy, with a strong grasp of the tactics (site, app, and customer journey data) that drive optimization and personalization
• Articulating how privacy-enhanced technologies (data clean rooms, consent management platforms, server-side technology, etc.) and addressable activation (identity targeting, closed ecosystems, RMNs, etc.) align to future client objectives
• Connecting data strategy, audience creation, media activation, measurement, creative and customer experience within the transformation plan
• Collaborating with stakeholders to communicate transformation initiatives’ vision, objectives, and benefits to gain organizational buy-in
• Ensuring alignment with industry best practices, emerging trends, and regulatory requirements (e.g., GDPR, CCPA).
• Delivering ongoing consulting guidance to clients within retainer or project work
• Delivering thought leadership through webinars, blog posts, QBRs, and industry publications
• Developing relationships with current and potential clients by sharing thought leadership POVs and identifying project opportunities to pursue

Skills

Digital analytics

Marketing technology

AdTech/MarTech

Client advisory

Cross-functional collaboration

Communication/storytelling

Tools

Identity management platforms

Data clean rooms

Customer data platforms

AI analytics capabilities

Job description

Merkle, a leading data-driven marketing agency, seeks an Associate Director of Analytics Strategy and Transformation to lead strategic evaluations across digital media, data strategy, analytics, and customer experience. You will guide AI readiness, privacy considerations, and evolving AdTech/MarTech while shaping client roadmaps and stakeholder buy-in.

The role emphasizes transforming analytics programs, delivering thoughtful guidance, and building lasting client relationships within a remote