Remote Analytics Manager: Marketing & Media Optimization

morganmorganjobsapplynow; New York (NY); On-site; USD 100,000 - 119,000; Full time

Benefits offered by this job

Medical and dental insurance

401(k) plan

Paid time off

Paid holidays

Job summary

Morgan & Morgan in Brooklyn seeks an Analytics Manager to lead marketing analytics and media optimization. You will guide data analysts focused on performance, attribution, and optimization across multiple media channels.

The role builds media mix models, designs tests, and develops ETL workflows to integrate data from media platforms, intake systems, and TV spend. You will forecast key metrics, create dashboards for marketing, finance, and executives, and align KPIs with campaign goals.

Qualifications

• Bachelor's degree in Data Science, Statistics, or Financial Management.
• 2 years of experience in a data analyst position.
• 2 years using Python, R-Studio, Sisense Cloud Data, PowerBI, and Tableau.

Responsibilities

• Guide data analysts focused on marketing performance, attribution, and optimization across multiple media channels and develop and refine media mix models.
• Conduct testing and experiment design to isolate the causal impact of specific campaigns or media types and build and maintain automated ETL pipelines to integrate data from media platforms and spend sources.
• Develop forecasting models for key metrics like CPI, lead volume, and conversion rates and create dashboards to communicate insights to marketing, finance, and executives.

Skills

Data analysis

Statistical modeling

Project leadership

Education

Bachelor's degree in Data Science, Statistics, or Financial Management

Tools

Python

R-Studio

Sisense Cloud Data

PowerBI

Tableau

Job description

Morgan & Morgan in Brooklyn seeks an Analytics Manager to lead marketing analytics and media optimization. You will guide data analysts focused on performance, attribution, and optimization across multiple media channels.

The role builds media mix models, designs tests, and develops ETL workflows to integrate data from media platforms, intake systems, and TV spend. You will forecast key metrics, create dashboards for marketing, finance, and executives, and align KPIs with campaign goals.