Senior Analytics Strategist: MMM & MTA for Media Impact

Horizon Media; New York (NY); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Health insurance coverage

Life and disability insurance

Retirement savings plans

Unlimited paid time off

Mental health resources

Fitness reimbursement

Job summary

Horizon Media in New York is hiring a Senior Analyst in Advanced Analytics to optimize clients’ media investments through advanced data modeling techniques such as Marketing Mix Modeling and Multi-Touch Attribution. The candidate will employ critical thinking and creativity to provide impactful solutions while collaborating closely with clients and stakeholders.

Position demands a Bachelor’s degree and relevant industry experience. The role offers a competitive salary range of $100,000 to $120,000, comprehensive benefits package, and opportunities for professional growth.

Qualifications

• 1-2 years of industry experience; experience in media or marketing preferred.
• Exposure to large data sets and advanced statistical modeling experience expected.
• Strong verbal communication skills and the ability to work on multiple projects.

Responsibilities

• Build statistical models and analyses for media planning and buying.
• Improve analytic processes and develop new capabilities.
• Cultivate effective working relationships with clients and internal teams.

Skills

Analytical mindset

Problem-solving skills

Statistical modeling

Data manipulation/visualization

Communication skills

Collaboration

Education

Bachelor’s degree

Master’s degree (preferred)

Tools

Excel

SQL

R

Python

Tableau

Power BI

Job description

Horizon Media in New York is hiring a Senior Analyst in Advanced Analytics to optimize clients’ media investments through advanced data modeling techniques such as Marketing Mix Modeling and Multi-Touch Attribution. The candidate will employ critical thinking and creativity to provide impactful solutions while collaborating closely with clients and stakeholders.

Position demands a Bachelor’s degree and relevant industry experience. The role offers a competitive salary range of $100,000 to $120,000, comprehensive benefits package, and opportunities for professional growth.