Remote AI Visibility & Search Lead

HealthEquity

United States

On-site

USD 105,000 - 136,000

Full time

14 days+

Application generator

Stand out for this role — generate a tailored resume and cover letter in about a minute.

Get past ATS filters

Benefits offered by this job

Medical, dental, and vision

HSA contribution and match

401(k) match

Paid time off

Parental leave

Tuition assistance

Gym reimbursement

Job summary

HealthEquity is seeking a Manager, AI Search & Visibility to lead the strategy for online visibility across search engines, AI assistants, and discovery platforms. You will drive a strategic roadmap, collaborate with Content, UX, Analytics, and Product teams, and translate insights into actions that increase qualified traffic and pipeline influence.

This remote role reports to the Director of Content Marketing and supports global digital authority, with onboarding at HQ Trailhead sessions.

Qualifications

Bachelor's degree in Marketing, Communications, Business, Analytics, or related field.
7+ years of experience in SEO, organic search, digital marketing, or related disciplines.
Proven success improving visibility and discoverability for a B2B brand.
Experience with enterprise SEO and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Ahrefs, BrightEdge, Conductor, or similar tools.
Strong understanding of technical SEO principles, information architecture, content optimization, search analytics, and website performance.
Experience leveraging generative AI technologies to improve visibility, content effectiveness, competitive intelligence, and digital discovery.
Demonstrated experience optimizing content and visibility at scale using dynamic, template-driven, or automation-based approaches across large numbers of pages or sites, distinct from manual single-page optimization.
Experience building dashboards, analyzing performance data, and translating insights into actionable recommendations.
Proven ability to influence cross-functional stakeholders and drive initiatives without direct authority.
Exceptional communication, presentation, and strategic thinking skills.

Responsibilities

Own HealthEquity's strategy for improving visibility across search engines, AI assistants, answer engines, and emerging digital discovery platforms.
Develop and maintain a strategic roadmap that improves HealthEquity's discoverability, brand authority, market relevance, and competitive positioning over time.
Identify opportunities to increase HealthEquity's presence throughout buyer research journeys, category discovery, competitive evaluations, and decision-making moments.
Monitor changes in AI search, search behavior, digital discovery trends, and buyer research patterns; recommend actions that maintain HealthEquity's competitive position.
Translate visibility opportunities into business recommendations that support qualified traffic, brand preference, pipeline influence, and customer acquisition.
Partner with Content, Communications, Product, UX, Web, and Analytics teams to improve content structure, information architecture, machine readability, and discoverability.
Identify content gaps, authority gaps, user experience challenges, technical barriers, and metadata or structured data opportunities that impact visibility.
Recommend content, website, and authority-building initiatives that strengthen HealthEquity's presence throughout key buyer journeys.
Advise stakeholders on content formats, navigation, linking strategies, page structure, and digital experiences that improve visibility, engagement, AI retrieval, and conversion.
Collaborate with technical and web partners to ensure SEO and AI visibility considerations are incorporated into website enhancements, launches, migrations, and content updates.
Apply dynamic and programmatic optimization approaches — using templates, rules-based logic, and automation to improve visibility, structure, and machine readability across large volumes of pages and sites simultaneously — rather than relying solely on manual, page-by-page optimization.