AI Search & Visibility Lead — Drive Digital Authority

HealthEquity, Inc.; United States; Remote; USD 104,500 - 136,000; Full time

Job summary

HealthEquity, Inc. is seeking a Manager, AI Search & Visibility to lead visibility across search engines, AI assistants, and discovery platforms, shaping strategy, roadmaps, and measurable outcomes that drive qualified traffic and pipeline influence.

The role collaborates with Content, UX, Web, Analytics and others, supports content and technical optimization, and operates mostly remotely with Trailhead onboarding on-site quarterly at headquarters.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Analytics, or related field.
• 7+ years of experience in SEO, organic search, digital marketing, content strategy, or related disciplines.
• Proven success improving visibility and digital discoverability for a B2B brand.
• Experience with enterprise SEO and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Ahrefs, BrightEdge, Conductor, or similar tools.

Responsibilities

• Own HealthEquity's strategy for improving visibility across search engines, AI assistants, and emerging digital discovery platforms.
• Develop and maintain a strategic roadmap that improves HealthEquity's discoverability, brand authority, market relevance, and competitive positioning over time.
• Identify opportunities to increase HealthEquity's presence throughout buyer research journeys, category discovery, competitive evaluations, and decision-making moments.
• Monitor changes in AI search, search behavior, digital discovery trends, and buyer research patterns; recommend actions that maintain HealthEquity's competitive position.
• Translate visibility opportunities into business recommendations that support qualified traffic, brand preference, pipeline influence, and customer acquisition.
• Partner with Content, UX, Product, Web, and Analytics teams to improve content structure, information architecture, machine readability, and discoverability.
• Identify content gaps, authority gaps, user experience challenges, technical barriers, and metadata or structured data opportunities that impact visibility.

Skills

SEO

Organic search

Digital marketing

Content strategy

Web strategy

Cross-functional collaboration

Analytics

Education

Bachelor's degree in Marketing, Communications, Business, Analytics, or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

BrightEdge

Conductor

Job description

HealthEquity, Inc. is seeking a Manager, AI Search & Visibility to lead visibility across search engines, AI assistants, and discovery platforms, shaping strategy, roadmaps, and measurable outcomes that drive qualified traffic and pipeline influence.

The role collaborates with Content, UX, Web, Analytics and others, supports content and technical optimization, and operates mostly remotely with Trailhead onboarding on-site quarterly at headquarters.