Remote AI Search & Visibility Lead

HealthEquity, Inc.; United States; Remote; USD 105,000 - 136,000; Full time

Benefits offered by this job

Medical, dental, and vision

HSA contribution and match

Dependent care FSA match

Uncapped paid time off

Paid parental leave

401(k) match

Education assistance

Gym reimbursement

Wellness program

Job summary

HealthEquity, Inc. is seeking a Manager, AI Search & Visibility to lead the strategy that will boost discoverability across search engines, AI assistants, and digital discovery platforms.

You’ll partner with Content, UX, Web, Product, Analytics, and Marketing to translate visibility opportunities into qualified traffic and stronger market presence. The role supports remote work with an onboarding mix, reports to the Director of Content Marketing, and requires 7+ years in SEO or related fields.

Qualifications

• Bachelor's degree or equivalent experience.
• 7+ years of experience in SEO, organic search, digital marketing, or related disciplines.
• Experience improving visibility and digital discoverability for a B2B brand.
• Experience with enterprise SEO and analytics platforms.

Responsibilities

• Own HealthEquity's strategy for improving visibility across search engines, AI assistants, answer engines, and emerging digital discovery platforms.
• Develop and maintain a strategic roadmap to improve discoverability, brand authority, and market relevance.
• Identify opportunities to increase HealthEquity's presence throughout buyer research journeys and competitive evaluations.
• Monitor AI search and discovery trends; recommend actions to maintain competitive position.
• Translate visibility opportunities into business recommendations that support qualified traffic, brand preference, and pipeline influence.
• Partner with Content, UX, Product, Web, and Analytics teams to improve content structure and machine readability.
• Collaborate with technical and web partners to ensure SEO and AI visibility in site updates.
• Apply dynamic optimization approaches across large volumes of pages and sites.

Skills

SEO

Digital marketing

Content strategy

Web strategy

Analytics

Cross-functional collaboration

AI in marketing

Education

Bachelor's degree in Marketing, Communications, Business, Analytics, or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

BrightEdge

Conductor

Job description

HealthEquity, Inc. is seeking a Manager, AI Search & Visibility to lead the strategy that will boost discoverability across search engines, AI assistants, and digital discovery platforms.

You’ll partner with Content, UX, Web, Product, Analytics, and Marketing to translate visibility opportunities into qualified traffic and stronger market presence. The role supports remote work with an onboarding mix, reports to the Director of Content Marketing, and requires 7+ years in SEO or related fields.