AI Search & Visibility Strategist (Remote)

HealthEquity; Draper (UT); On-site; USD 105,000 - 136,000; Full time

Benefits offered by this job

Medical, dental, and vision

HSA contribution and match

Dependent care FSA match

Uncapped paid time off

Paid parental leave

401(k) match

Personal and healthcare financial_lit.

Ongoing education & tuition assistance

Gym and fitness reimbursement

Wellness program incentives

Job summary

HealthEquity is seeking a Manager, AI Search & Visibility to lead discoverability and authority across search engines, AI assistants, and discovery platforms. You will develop strategy, insights, and measurement frameworks to drive qualified traffic, pipeline influence, and market position.

Collaborating with Content, Communications, UX, Web, Analytics and Product teams, you will identify gaps, optimize content and metadata, and translate opportunities into actionable recommendations.

Qualifications

• Bachelor's degree in Marketing, Communications, Analytics, or related field; equivalent exp.
• 7+ years in SEO, organic search, or digital marketing.
• Proven track record improving visibility and traffic for B2B brands.
• Experience with enterprise SEO and analytics platforms (GA, GSC, SEMrush, Ahrefs).
• Experience leveraging generative AI to improve visibility and content effectiveness.

Responsibilities

• Develop and maintain a strategic AI visibility roadmap and brand authority.
• Identify opportunities across buyer research journeys and competitive evaluations.
• Collaborate with Content, UX, Web, Analytics to improve structure and metadata.
• Recommend content formats, navigation, linking, and digital experiences for AI retrieval.
• Establish dashboards and KPIs; translate insights into actions for leadership.

Skills

SEO

Digital marketing

Analytics

AI in marketing

Cross-functional collaboration

Strategy development

Stakeholder influence

Education

Bachelor's deg Marketing/Communications/Analytics

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

BrightEdge

Conductor

Job description

HealthEquity is seeking a Manager, AI Search & Visibility to lead discoverability and authority across search engines, AI assistants, and discovery platforms. You will develop strategy, insights, and measurement frameworks to drive qualified traffic, pipeline influence, and market position.

Collaborating with Content, Communications, UX, Web, Analytics and Product teams, you will identify gaps, optimize content and metadata, and translate opportunities into actionable recommendations.