Head of AI-Driven Search & CRO Strategy

Vasion; Lehi, Northern (UT, KY); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

401k with company match

On-site gym facilities (office perks)

Job summary

Vasion is seeking a strategic, data-driven Head of Search & AI Visibility to own organic search, CRO, and AI visibility across Marketing. This remote/hybrid role reports to the Director of Digital Marketing and leads agency partnerships while building AI-friendly visibility across ChatGPT, Claude, Perplexity, Gemini, and more.

You will own analytics strategy, conversion optimization, and cross-channel reporting, partnering with BI/Data to unify paid, organic, and web performance.

Qualifications

• 10+ years of experience in SEO, CRO, digital analytics, or growth marketing with senior ownership.
• Hands-on technical SEO expertise and keyword strategy.
• Proven CRO program ownership end-to-end with testing platforms (VWO/Optimizely).
• Experience building AI visibility strategies for AI assistants and answer engines.
• Strong GA4 skills and ability to integrate marketing data with BI/data warehouses.

Responsibilities

• Own Organic Search & AI Visibility strategy across global regions (AMER, APAC, EMEA).
• Lead CRO program end-to-end from hypothesis to rollout and testing.
• Oversee analytics architecture, tagging, and reporting for Marketing.
• Manage agency relationships and ensure performance against scope.
• Collaborate with web team to optimize landing pages and personalization.

Skills

SEO strategy

CRO

GA4

AI visibility

Agency management

Keyword strategy

AEO/GEO

Analytics pipelines

Cross-functional communication

Tools

VWO

Optimizely

Snowflake

LogRocket

Hotjar

Job description

Vasion is seeking a strategic, data-driven Head of Search & AI Visibility to own organic search, CRO, and AI visibility across Marketing. This remote/hybrid role reports to the Director of Digital Marketing and leads agency partnerships while building AI-friendly visibility across ChatGPT, Claude, Perplexity, Gemini, and more.

You will own analytics strategy, conversion optimization, and cross-channel reporting, partnering with BI/Data to unify paid, organic, and web performance.