Remote AI-Driven Franchise Growth Marketing Lead

Voda Cleaning & Restoration Corporate; Madison (WI); Remote; USD 110,000 - 170,000; Full time

Job summary

Voda Cleaning & Restoration Corporate is seeking a Lead Digital Growth for its 120+ location franchise brand. This role will own the digital strategy across paid search, social, SEO, local search, and CRM automation, guiding franchise owners and agencies to drive qualified leads and booked jobs.

You will lead a small team, onboard new franchisees, manage budgets, and pilot AI-enabled campaigns to scale successful playbooks across North America. Flexible work-from-home options are available.

Qualifications

• Experience building franchise-focused digital marketing strategies.
• Hands-on with paid search, paid social, SEO and local listings.
• Ability to coach franchise owners and run a small team.

Responsibilities

• Own digital strategy across paid search, paid social, SEO, local search, websites, and CRM automation.
• Be the go-to marketing partner for franchise owners and develop local action plans.
• Run digital onboarding for new franchisees and training.
• Manage agencies, budgets and partners for ROI and quality.
• Lead two direct reports and translate data into budget decisions.
• Shape AI-driven marketing initiatives and scalable playbooks.

Skills

Digital marketing strategy

Franchise marketing

Google Ads

Meta Ads

SEO / Local SEO

Analytics

CRM automation

AEO / AI in marketing

Team leadership

Tools

GA4

Google Tag Manager

HubSpot

Google Business Profile

SEMrush

Job description

Voda Cleaning & Restoration Corporate is seeking a Lead Digital Growth for its 120+ location franchise brand. This role will own the digital strategy across paid search, social, SEO, local search, and CRM automation, guiding franchise owners and agencies to drive qualified leads and booked jobs.

You will lead a small team, onboard new franchisees, manage budgets, and pilot AI-enabled campaigns to scale successful playbooks across North America. Flexible work-from-home options are available.