Remote AI-Driven Franchise Growth Marketing Lead

IICRC; Madison (WI); Remote; USD 100,000 - 160,000; Full time

Benefits offered by this job

Flexible work from home options

Job summary

Voda Cleaning & Restoration in Madison, WI seeks a Lead Digital Growth to build the engine behind franchisee growth. Lead digital strategy across paid search, social, SEO, local search, websites, and CRM automation, and coach franchise owners with data-driven plans.

You'll manage agencies, budgets, and two direct reports, and shape AI-enabled campaigns with scalable playbooks for franchise adoption.

Qualifications

• 3-5 years of digital marketing experience, including supporting franchise owners in a franchise system or a franchise-focused agency.
• Hands-on skill with Google Ads, Meta Ads, SEO, Local SEO, analytics, CRM automation, and landing-page conversion.
• Experience managing agencies, budgets, and people.
• A track record of using data to grow leads and revenue.
• Hands-on experience applying AI to marketing, plus a working knowledge of AEO.

Responsibilities

• Own digital strategy across paid search, paid social, SEO, local search, websites, and CRM automation.
• Be the go-to marketing partner for franchise owners: lead performance reviews, explain results in plain language, and build local action plans.
• Run digital onboarding for new franchisees, from campaign launch to listings, lead tracking, and training.
• Manage agencies, vendors, and budgets, and hold partners accountable for lead quality and ROI.
• Lead and develop two direct reports.
• Turn data on cost per lead, booking conversion, ROAS, and revenue into smart budget decisions.
• Shape the AI-driven marketing roadmap and pilot campaigns.
• Scale pilots into simple playbooks for franchise adoption.

Skills

Franchise marketing

Digital strategy

Agency management

AI in marketing

Lead generation

ROI optimization

Team leadership

Local marketing

Tools

Google Ads

Meta Ads

SEO

Local SEO

CRM automation

GA4

Google Tag Manager

HubSpot

Job description

Voda Cleaning & Restoration in Madison, WI seeks a Lead Digital Growth to build the engine behind franchisee growth. Lead digital strategy across paid search, social, SEO, local search, websites, and CRM automation, and coach franchise owners with data-driven plans.

You'll manage agencies, budgets, and two direct reports, and shape AI-enabled campaigns with scalable playbooks for franchise adoption.