Digital Marketing Manager

IICRC; Hart's Location (NH); Remote; USD 95,000 - 105,000; Full time

Job summary

Voda Cleaning & Restoration seeks a Lead Digital Growth to orchestrate a full-funnel digital strategy for 120+ franchise locations across North America. You will drive paid search, paid social, SEO, local search, and CRM automation while coaching franchise owners and building a small team.

You will shape AI-driven campaigns, onboard new franchisees, manage agencies and budgets, and turn data into smart budget decisions. Compensation: $95,000.00 - $105,000.00 per year.

Qualifications

• 3-5 years of digital marketing experience in a franchise system or franchise-focused agency.
• Hands-on with Google Ads, Meta Ads, SEO, Local SEO, analytics, CRM automation.
• Experience managing agencies, budgets, and people.
• Data-driven with a track record of growing leads and revenue.
• Experience applying AI to marketing, plus knowledge of AEO.
• Bonus: HubSpot, GA4, GTM, Google Business Profile, SEMrush.

Responsibilities

• Own digital strategy across paid search, paid social, SEO, local search, websites, and CRM automation.
• Be the go-to marketing partner for franchise owners: lead performance reviews, explain results in plain language, and build local action plans.
• Run digital onboarding for new franchisees, from campaign launch to listings, lead tracking, and training.
• Manage agencies, vendors, and budgets, and hold partners accountable for lead quality and ROI.
• Lead and develop two direct reports.
• Turn data on cost per lead, booking conversion, ROAS, and revenue into smart budget decisions.

Skills

Digital marketing

Franchise marketing

Google Ads

Meta Ads

SEO

Local SEO

Analytics

CRM automation

Landing-page optimization

Agency management

Budget management

People management

AI marketing

AEO

Tools

HubSpot

GA4

Google Tag Manager

Google Business Profile

SEMrush

Job description

Lead Digital Growth for a 120+ Location Franchise Brand

Voda Cleaning & Restoration is growing fast, with more than 120 franchise owners across North America and more on the way. We're looking for a digital marketing leader to build the engine behind that growth. You'll help local business owners turn marketing dollars into booked jobs, and you'll shape how our brand shows up in AI-powered search.

This isn't a "run the ads and report the numbers" job. You'll set the strategy, manage the agencies, coach franchise owners, and build a small team.

What You'll Do

• Own digital strategy across paid search, paid social, SEO, local search, websites, and CRM automation
• Be the go-to marketing partner for franchise owners: lead performance reviews, explain results in plain language, and build local action plans
• Run digital onboarding for new franchisees, from campaign launch to listings, lead tracking, and training
• Manage agencies, vendors, and budgets, and hold partners accountable for lead quality and ROI
• Lead and develop two direct reports
• Turn data on cost per lead, booking conversion, ROAS, and revenue into smart budget decisions

Shape the Future of AI-Driven Marketing

• Build our answer engine optimization (AEO) roadmap so Voda wins in AI-powered search
• Pilot AI-enabled campaigns, conversational lead capture, and automated follow-up
• Scale the pilots that work into simple playbooks franchise owners can adopt

What Success Looks Like

More qualified leads, a lower cost per lead, stronger conversion to revenue, better local search visibility, and franchise owners who trust and adopt the programs you build.

What You Bring

• 3-5 years of digital marketing experience, including supporting franchise owners in a franchise system or a franchise-focused agency
• Hands-on skill with Google Ads, Meta Ads, SEO, Local SEO, analytics, CRM automation, and landing-page conversion
• Experience managing agencies, budgets, and people
• A track record of using data to grow leads and revenue
• Hands-on experience applying AI to marketing, plus a working knowledge of AEO
• Bonus: HubSpot, GA4, Google Tag Manager, Google Business Profile, SEMrush. We care more about results than checking every software box.

Who You Are

You're as comfortable optimizing a campaign as you are talking a franchise owner through their results. You dig into data, push agencies to do better, and follow through on what you promise. Above all, you know great franchise marketing isn't just about generating leads. It's about helping local owners build growth they can repeat.

Flexible work from home options available.

Compensation: $95,000.00 - $105,000.00 per year

Welcome to Voda Cleaning and Restoration!

Are you ready to join a dynamic team that is dedicated to a new level of clean? Voda Cleaning and Restoration is not just another cleaning and restoration company; we are the vanguard of excellence in the industry, setting new standards for quality, innovation, and customer satisfaction. As we continue to expand our operations, we're on the lookout for enthusiastic and driven individuals who are passionate about making a difference and leaving a lasting impact in our customers' lives. At Voda, we understand that a clean and safe environment is essential for human well-being. We take great pride in our ability to restore order, beauty, and safety to homes and businesses after the ravaging effects of water, fire, mold, or other disasters. Our team of technicians comprises skilled professionals who excel in their respective fields, delivering nothing short of perfection in every job we undertake.

What sets Voda Cleaning and Restoration apart?

• Cutting-edge Technology: Embracing the latest advancements in cleaning and restoration technology, we equip our teams with state-of-the-art tools and equipment, making seemingly impossible tasks achievable.
• Expertise and Training: Our employees are the heart of our success, and we invest heavily in their growth and development. We provide comprehensive training programs and continuous learning opportunities to ensure they stay at the top of their game.
• Passionate Team: When you join Voda, you become part of a family that shares an unyielding passion for our mission. Together, we tackle challenges head-on and celebrate triumphs as one united force.
• Client-Centric Approach: We place our clients at the core of everything we do. Our unwavering commitment to exceptional service has earned us a reputation as the go-to experts for cleaning and restoration needs.
• Impactful Work: At Voda, every day presents a new chance to make a meaningful difference in people's lives. From salvaging cherished possessions to restoring homes and businesses, our work goes beyond cleaning; it gives hope and brings joy to those in distress.
• Growth Opportunities: We believe in nurturing talent from within. As you grow with Voda, you'll have access to a world of opportunities for career advancement and personal growth.
• Positive Environment: A positive work environment is key to our success. We encourage open communication, collaboration, and an atmosphere where creativity and ideas flourish.

So, if you're ready to embark on a journey of impact and excellence, Voda Cleaning and Restoration welcomes you with open arms. Together, we will forge a brighter, cleaner future for our clients, our team, and the world around us.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchise. All inquiries about employment at this franchise should be made directly to the franchise location, and not to Voda Cleaning and Restoration Corporate.