Digital Marketing Manager

Voda Cleaning & Restoration Corporate; Madison (WI); Remoto; USD 110.000 - 170.000; Tempo integral

Resumo da vaga

Voda Cleaning & Restoration Corporate is seeking a Lead Digital Growth for its 120+ location franchise brand. This role will own the digital strategy across paid search, social, SEO, local search, and CRM automation, guiding franchise owners and agencies to drive qualified leads and booked jobs.

You will lead a small team, onboard new franchisees, manage budgets, and pilot AI-enabled campaigns to scale successful playbooks across North America. Flexible work-from-home options are available.

Qualificações

• Experience building franchise-focused digital marketing strategies.
• Hands-on with paid search, paid social, SEO and local listings.
• Ability to coach franchise owners and run a small team.

Responsabilidades

• Own digital strategy across paid search, paid social, SEO, local search, websites, and CRM automation.
• Be the go-to marketing partner for franchise owners and develop local action plans.
• Run digital onboarding for new franchisees and training.
• Manage agencies, budgets and partners for ROI and quality.
• Lead two direct reports and translate data into budget decisions.
• Shape AI-driven marketing initiatives and scalable playbooks.

Conhecimentos

Digital marketing strategy

Franchise marketing

Google Ads

Meta Ads

SEO / Local SEO

Analytics

CRM automation

AEO / AI in marketing

Team leadership

Ferramentas

GA4

Google Tag Manager

HubSpot

Google Business Profile

SEMrush

Descrição da vaga

Lead Digital Growth for a 120+ Location Franchise Brand

Voda Cleaning & Restoration is growing fast, with more than 120 franchise owners across North America and more on the way. We're looking for a digital marketing leader to build the engine behind that growth. You'll help local business owners turn marketing dollars into booked jobs, and you'll shape how our brand shows up in AI-powered search.

This isn't a "run the ads and report the numbers" job. You'll set the strategy, manage the agencies, coach franchise owners, and build a small team.

What You’ll Do

• Own digital strategy across paid search, paid social, SEO, local search, websites, and CRM automation
• Be the go-to marketing partner for franchise owners: lead performance reviews, explain results in plain language, and build local action plans
• Run digital onboarding for new franchisees, from campaign launch to listings, lead tracking, and training
• Manage agencies, vendors, and budgets, and hold partners accountable for lead quality and ROI
• Lead and develop two direct reports
• Turn data on cost per lead, booking conversion, ROAS, and revenue into smart budget decisions

Shape the Future of AI-Driven Marketing

• Build our answer engine optimization (AEO) roadmap so Voda wins in AI-powered search
• Pilot AI-enabled campaigns, conversational lead capture, and automated follow-up
• Scale the pilots that work into simple playbooks franchise owners can adopt

What Success Looks Like

More qualified leads, a lower cost per lead, stronger conversion to revenue, better local search visibility, and franchise owners who trust and adopt the programs you build.

What You Bring

• 3-5 years of digital marketing experience, including supporting franchise owners in a franchise system or a franchise-focused agency
• Hands-on skill with Google Ads, Meta Ads, SEO, Local SEO, analytics, CRM automation, and landing-page conversion
• Experience managing agencies, budgets, and people
• A track record of using data to grow leads and revenue
• Hands-on experience applying AI to marketing, plus a working knowledge of AEO
• Bonus: HubSpot, GA4, Google Tag Manager, Google Business Profile, SEMrush. We care more about results than checking every software box.

Who You Are

You're as comfortable optimizing a campaign as you are talking a franchise owner through their results. You dig into data, push agencies to do better, and follow through on what you promise. Above all, you know great franchise marketing isn't just about generating leads. It's about helping local owners build growth they can repeat.

Flexible work from home options available.