Remote Digital Growth Leader for Franchise Marketing

Myvoda; Madison (WI); Remote; USD 90,000 - 130,000; Full time

Job summary

Voda Cleaning & Restoration seeks a digital marketing leader to drive growth for 120+ franchise locations across North America. You will own strategy, manage agencies, coach franchise owners, and build a small team to turn marketing dollars into booked jobs and to shape our AI-powered search presence.

You’ll oversee paid search, paid social, SEO, local SEO, websites, and CRM automation, reporting results in plain language, and scaling pilots into playbooks franchises can adopt.

Qualifications

• 5+ years in digital marketing with franchise experience or franchise-focused agency.
• Hands-on with Google Ads, Meta Ads, SEO, Local SEO, analytics, CRM automation.
• Experience managing agencies, budgets, and people.
• Data-driven track record growing leads and revenue.
• Experience applying AI to marketing, including AEO concepts.

Responsibilities

• Own digital strategy across paid search, paid social, SEO, local search, websites, and CRM automation.
• Partner with franchise owners; lead performance reviews and local action plans.
• Run onboarding for new franchisees from campaigns to listings and lead tracking.
• Manage agencies, vendors, budgets, and ensure lead quality and ROI.
• Lead and develop two direct reports and translate data into budgets.
• Shape AI-driven marketing with pilots and scalable playbooks.

Skills

Digital marketing

Franchise marketing

Google Ads

Meta Ads

SEO

Local SEO

Analytics

CRM automation

Landing-page optimization

Tools

HubSpot

GA4

Google Tag Manager

Google Business Profile

SEMrush

Job description

Voda Cleaning & Restoration seeks a digital marketing leader to drive growth for 120+ franchise locations across North America. You will own strategy, manage agencies, coach franchise owners, and build a small team to turn marketing dollars into booked jobs and to shape our AI-powered search presence.

You’ll oversee paid search, paid social, SEO, local SEO, websites, and CRM automation, reporting results in plain language, and scaling pilots into playbooks franchises can adopt.