Franchise Digital Growth Lead: AI-Driven

IICRC; Hart's Location (NH); Remote; USD 95,000 - 105,000; Full time

Job summary

Voda Cleaning & Restoration seeks a Lead Digital Growth to orchestrate a full-funnel digital strategy for 120+ franchise locations across North America. You will drive paid search, paid social, SEO, local search, and CRM automation while coaching franchise owners and building a small team.

You will shape AI-driven campaigns, onboard new franchisees, manage agencies and budgets, and turn data into smart budget decisions. Compensation: $95,000.00 - $105,000.00 per year.

Qualifications

• 3-5 years of digital marketing experience in a franchise system or franchise-focused agency.
• Hands-on with Google Ads, Meta Ads, SEO, Local SEO, analytics, CRM automation.
• Experience managing agencies, budgets, and people.
• Data-driven with a track record of growing leads and revenue.
• Experience applying AI to marketing, plus knowledge of AEO.
• Bonus: HubSpot, GA4, GTM, Google Business Profile, SEMrush.

Responsibilities

• Own digital strategy across paid search, paid social, SEO, local search, websites, and CRM automation.
• Be the go-to marketing partner for franchise owners: lead performance reviews, explain results in plain language, and build local action plans.
• Run digital onboarding for new franchisees, from campaign launch to listings, lead tracking, and training.
• Manage agencies, vendors, and budgets, and hold partners accountable for lead quality and ROI.
• Lead and develop two direct reports.
• Turn data on cost per lead, booking conversion, ROAS, and revenue into smart budget decisions.

Skills

Digital marketing

Franchise marketing

Google Ads

Meta Ads

SEO

Local SEO

Analytics

CRM automation

Landing-page optimization

Agency management

Budget management

People management

AI marketing

AEO

Tools

HubSpot

GA4

Google Tag Manager

Google Business Profile

SEMrush

Job description

Voda Cleaning & Restoration seeks a Lead Digital Growth to orchestrate a full-funnel digital strategy for 120+ franchise locations across North America. You will drive paid search, paid social, SEO, local search, and CRM automation while coaching franchise owners and building a small team.

You will shape AI-driven campaigns, onboard new franchisees, manage agencies and budgets, and turn data into smart budget decisions. Compensation: $95,000.00 - $105,000.00 per year.