Digital Marketing Manager

Myvoda; Madison (WI); Remoto; USD 90.000 - 130.000; Tempo integral

Resumo da vaga

Voda Cleaning & Restoration seeks a digital marketing leader to drive growth for 120+ franchise locations across North America. You will own strategy, manage agencies, coach franchise owners, and build a small team to turn marketing dollars into booked jobs and to shape our AI-powered search presence.

You’ll oversee paid search, paid social, SEO, local SEO, websites, and CRM automation, reporting results in plain language, and scaling pilots into playbooks franchises can adopt.

Qualificações

• 5+ years in digital marketing with franchise experience or franchise-focused agency.
• Hands-on with Google Ads, Meta Ads, SEO, Local SEO, analytics, CRM automation.
• Experience managing agencies, budgets, and people.
• Data-driven track record growing leads and revenue.
• Experience applying AI to marketing, including AEO concepts.

Responsabilidades

• Own digital strategy across paid search, paid social, SEO, local search, websites, and CRM automation.
• Partner with franchise owners; lead performance reviews and local action plans.
• Run onboarding for new franchisees from campaigns to listings and lead tracking.
• Manage agencies, vendors, budgets, and ensure lead quality and ROI.
• Lead and develop two direct reports and translate data into budgets.
• Shape AI-driven marketing with pilots and scalable playbooks.

Conhecimentos

Digital marketing

Franchise marketing

Google Ads

Meta Ads

SEO

Local SEO

Analytics

CRM automation

Landing-page optimization

Ferramentas

HubSpot

GA4

Google Tag Manager

Google Business Profile

SEMrush

Descrição da vaga

Lead Digital Growth for a 120+ Location Franchise Brand

Voda Cleaning & Restoration is growing fast, with more than 120 franchise owners across North America and more on the way. We're looking for a digital marketing leader to build the engine behind that growth. You'll help local business owners turn marketing dollars into booked jobs, and you'll shape how our brand shows up in AI-powered search.

This isn't a "run the ads and report the numbers" job. You'll set the strategy, manage the agencies, coach franchise owners, and build a small team.

What You’ll Do

• Own digital strategy across paid search, paid social, SEO, local search, websites, and CRM automation
• Be the go-to marketing partner for franchise owners: lead performance reviews, explain results in plain language, and build local action plans
• Run digital onboarding for new franchisees, from campaign launch to listings, lead tracking, and training
• Manage agencies, vendors, and budgets, and hold partners accountable for lead quality and ROI
• Lead and develop two direct reports
• Turn data on cost per lead, booking conversion, ROAS, and revenue into smart budget decisions

Shape the Future of AI-Driven Marketing

• Build our answer engine optimization (AEO) roadmap so Voda wins in AI-powered search
• Pilot AI-enabled campaigns, conversational lead capture, and automated follow-up
• Scale the pilots that work into simple playbooks franchise owners can adopt

What Success Looks Like

More qualified leads, a lower cost per lead, stronger conversion to revenue, better local search visibility, and franchise owners who trust and adopt the programs you build.

What You Bring

• 3-5 years of digital marketing experience, including supporting franchise owners in a franchise system or a franchise-focused agency
• Hands-on skill with Google Ads, Meta Ads, SEO, Local SEO, analytics, CRM automation, and landing-page conversion
• Experience managing agencies, budgets, and people
• A track record of using data to grow leads and revenue
• Hands-on experience applying AI to marketing, plus a working knowledge of AEO
• Bonus: HubSpot, GA4, Google Tag Manager, Google Business Profile, SEMrush. We care more about results than checking every software box.

Who You Are

You're as comfortable optimizing a campaign as you are talking a franchise owner through their results. You dig into data, push agencies to do better, and follow through on what you promise. Above all, you know great franchise marketing isn't just about generating leads. It's about helping local owners build growth they can repeat.

Flexible work from home options available.