Remote AI & Demand Gen Product Lead

Socotra, Inc.; Northern (KY); Hybrid; USD 126,000 - 244,000; Full time

Job summary

Avalara’s Planning-to-Opportunity team seeks an experienced leader to drive AI and agentic strategy across the full marketing funnel. You’ll own hands-on platform configuration, workflow design, and pilot management, reporting to the Director of Enterprise Systems.

You will collaborate with campaign, demand gen, and SDR teams to maximize MQL-to-opportunity conversion, integrating Salesforce, Marketo, Outreach, and Workfront, and delivering scalable AI-powered solutions.

Qualifications

• 10+ years of experience in technical product management, marketing automation, or revenue technology roles.
• 5+ years of hands-on experience applying AI or agentic tools to solve business problems.
• Hands-on experience configuring or administering Salesforce, Marketo, Outreach, or Workfront.
• Experience integrating systems with APIs or data pipelines across a marketing or sales technology stack.
• Experience running pilots and scaling AI use cases within a marketing or sales technology environment.

Responsibilities

• Define and lead the AI and agentic roadmap across the full planning-to-opportunity process, from campaign planning and activation through lead engagement, enrichment, nurturing, and pipeline handoff. Prioritize where automation and AI will move conversion rates and efficiency the most.
• Configure and increase AI platforms and agentic workflows hands‑on. Design prompts, build workflows, test outputs, and iterate based on what the data says is working.
• Partner directly with SDR leaders, demand gen, and campaign marketing operations teams to understand their processes. Find the friction in these processes and co-design AI-powered solutions that change how they work daily.
• Oversee integration across the core stack (Salesforce, Marketo, Outreach, Workfront, and CDPs) so that AI tooling connects cleanly and data flows without manual workarounds. Partner with Engineering and RevOps on APIs, data architecture, and scalable patterns.
• Tie every initiative back to MQL-to-opportunity conversion rates and pipeline value generated from the same marketing investment. Build reporting and feedback loops that keep the team honest about what’s delivering and what’s not.
• Evaluate new AI and agentic tools across the demand gen landscape. Run pilots, measure results, and make build-vs-buy recommendations grounded in planning-to-opportunity outcomes.

Skills

Technical product management

Marketing automation

Revenue technology

Salesforce

Marketo

Outreach

Workfront

APIs

Data pipelines

AI pilots

Education

B.S. in Computer Science

B.S. in Engineering

B.S. in Marketing

Tools

Salesforce

Marketo

Outreach

Workfront

Job description

Avalara’s Planning-to-Opportunity team seeks an experienced leader to drive AI and agentic strategy across the full marketing funnel. You’ll own hands-on platform configuration, workflow design, and pilot management, reporting to the Director of Enterprise Systems.

You will collaborate with campaign, demand gen, and SDR teams to maximize MQL-to-opportunity conversion, integrating Salesforce, Marketo, Outreach, and Workfront, and delivering scalable AI-powered solutions.