AI-Driven Demand Gen Product Owner (Remote)

Avalara, Inc.; Northern (KY); Hybrid; USD 126,000 - 244,000; Full time

Benefits offered by this job

Total Rewards

Health & Wellness

Diversity & Inclusion

Job summary

Avalara, Inc. is hiring to lead the AI and agentic strategy across the planning-to-opportunity span. You will work hands-on with platform configuration, workflow design, prompt engineering, and pilot management to drive performance improvements.

You will collaborate with campaign, demand gen, and SDR teams, and report to the Director of Enterprise Systems. This is an individual contributor role requiring strong stakeholdership and cross-functional collaboration.

Qualifications

• 10+ years of experience in technical product management, marketing automation, or revenue technology roles.
• 5+ years of hands-on experience applying AI or agentic tools to solve business problems, not just familiarity.
• Hands-on experience configuring or administering Salesforce, Marketo, Outreach, or Workfront.
• Experience integrating systems with APIs or data pipelines across a marketing or sales technology stack.
• Experience running pilots and scaling AI use cases within a marketing or sales technology environment.
• B.S. in Computer Science, Engineering, Marketing, or a related field, or equivalent experience.

Responsibilities

• Define and lead the AI and agentic roadmap across the full planning-to-opportunity process.
• Configure and increase AI platforms and agentic workflows hands-on.
• Partner with SDR leaders, demand gen, and campaign marketing operations teams to design AI-powered solutions.
• Oversee integration across core stack (Salesforce, Marketo, Outreach, Workfront, and CDPs).
• Tie initiatives to MQL-to-opportunity conversion rates and pipeline value; build reporting loops.

Skills

AI strategy

Platform configuration

Prompt engineering

Stakeholder management

Data-driven decision making

Education

B.S. in Computer Science, Engineering, Marketing, or related field

Tools

Salesforce

Marketo

Outreach

Workfront

Job description

Avalara, Inc. is hiring to lead the AI and agentic strategy across the planning-to-opportunity span. You will work hands-on with platform configuration, workflow design, prompt engineering, and pilot management to drive performance improvements.

You will collaborate with campaign, demand gen, and SDR teams, and report to the Director of Enterprise Systems. This is an individual contributor role requiring strong stakeholdership and cross-functional collaboration.