Remote ABM Specialist: Global Accounts & Growth

BairesDev; Charlotte (NC); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Work-from-home setup

PTO and parental leave

Competitive compensation

Healthcare coverage

Life Insurance

401K Plan

Job summary

BairesDev is seeking an Account-Based Marketing Specialist to execute targeted programs that deepen relationships with key accounts and support expansion within the existing client base.

You will develop personalized content, coordinate multi-channel campaigns, and collaborate with sales and customer success to optimize account growth. This remote-friendly role offers a strong compensation package, comprehensive healthcare, life insurance, a 401K plan, and ongoing learning opportunities.

Qualifications

• 3+ years of ABM or B2B marketing experience.
• Experience with ABM platforms (Demandbase, 6sense, Terminus).
• Ability to develop personalized, account-specific content.
• Experience coordinating multi-channel campaigns.
• Strong collaboration with sales and customer success.
• Analytical mindset with ability to track engagement metrics.

Responsibilities

• Develop and execute ABM campaigns for high-value accounts.
• Create personalized content for target accounts and personas.
• Coordinate multi-channel outreach: email, direct mail, digital ads, events.
• Track account engagement signals to identify upsell opportunities.
• Maintain ABM platform data and dashboards.
• Collaborate with sales and customer success to align growth strategies.

Skills

ABM marketing

B2B marketing

Content personalization

Campaign management

Cross-functional collaboration

Data analytics

Tools

Demandbase

6sense

Terminus

Job description

BairesDev is seeking an Account-Based Marketing Specialist to execute targeted programs that deepen relationships with key accounts and support expansion within the existing client base.

You will develop personalized content, coordinate multi-channel campaigns, and collaborate with sales and customer success to optimize account growth. This remote-friendly role offers a strong compensation package, comprehensive healthcare, life insurance, a 401K plan, and ongoing learning opportunities.