Account-Based Marketing Specialist - Remote Work

BairesDev; United States; Remote; USD 75,000 - 110,000; Full time

Benefits offered by this job

Work-from-home hardware setup

PTO and parental leave

Competitive compensation

Healthcare coverage (Vision and Dental

Life Insurance

401K Plan

Career growth

Diverse and multicultural environment

Innovation-driven environment

Job summary

BairesDev is seeking an Account-Based Marketing Specialist to execute targeted ABM programs and strengthen relationships with high‑value accounts. The role focuses on personalized content and coordinated outreach across channels to drive expansion within the current client base.

You will work with sales and customer success teams to align ABM with growth plans, leveraging platforms like Demandbase, 6sense, or Terminus to optimize campaigns.

Qualifications

• 3+ years of experience in account‑based marketing, B2B marketing, or client marketing.

Responsibilities

• Develop and execute ABM campaigns tailored to high‑value accounts in collaboration with account management teams.
• Create personalized content and messaging for specific accounts, industries, and decision‑maker personas.
• Coordinate multi‑channel account outreach including email, direct mail, digital ads, and event invitations.
• Track and analyze account engagement signals to identify upsell and cross‑sell opportunities.
• Maintain ABM platform data and dashboards, ensuring account lists and campaign results are up to date.
• Collaborate with sales and customer success teams to align ABM efforts with account growth strategies.

Skills

ABM experience

B2B marketing

Client marketing

Tools

Demandbase

6sense

Terminus

Job description

At BairesDev®, we've been leading the way in technology projects for over 15 years. We deliver cutting‑edge solutions to giants like Google and the most innovative startups in Silicon Valley.

Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.

When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.

Account-Based Marketing Specialist at BairesDev

We are seeking an Account-Based Marketing Specialist to execute targeted marketing programs focused on deepening relationships with key accounts and supporting expansion opportunities within the existing client base. This role requires a strategic mindset combined with hands‑on execution across personalized campaigns and account‑specific content.

What You'll Do:

• Develop and execute ABM campaigns tailored to high‑value accounts in collaboration with account management teams.
• Create personalized content and messaging for specific accounts, industries, and decision‑maker personas.
• Coordinate multi‑channel account outreach including email, direct mail, digital ads, and event invitations.
• Track and analyze account engagement signals to identify upsell and cross‑sell opportunities.
• Maintain ABM platform data and dashboards, ensuring account lists and campaign results are up to date.
• Collaborate with sales and customer success teams to align ABM efforts with account growth strategies.

What we are looking for:

• 3+ years of experience in account‑based marketing, B2B marketing, or client marketing.
• Familiarity with ABM platforms such as Demandbase, 6sense, or Terminus.
• Experience developing personalized, account‑specific content and multi‑channel campaigns.
• Strong collaboration skills with experience working alongside sales and customer success teams.
• Analytical mindset with the ability to track account engagement metrics and report on program performance.

How we make your work (and your life) easier:

• Work‑from‑home hardware setup.
• PTO, parental leave, and other special leaves.
• An excellent compensation package— well above the market average.
• Healthcare coverage (Vision and Dental).
• Life Insurance.
• 401K Plan.
• You can grow at the speed of your learning curve.
• Diverse and multicultural work environment.
• An innovation‑driven environment that provides the support and resources for its professionals to thrive.

Join a global team where your unique talents can truly thrive and make a significant impact!