Account-Based Marketing Specialist - Remote Work

BairesDev; Charlotte (NC); À distance; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Work-from-home setup

PTO and parental leave

Competitive compensation

Healthcare coverage

Life Insurance

401K Plan

Résumé du poste

BairesDev is seeking an Account-Based Marketing Specialist to execute targeted programs that deepen relationships with key accounts and support expansion within the existing client base.

You will develop personalized content, coordinate multi-channel campaigns, and collaborate with sales and customer success to optimize account growth. This remote-friendly role offers a strong compensation package, comprehensive healthcare, life insurance, a 401K plan, and ongoing learning opportunities.

Qualifications

• 3+ years of ABM or B2B marketing experience.
• Experience with ABM platforms (Demandbase, 6sense, Terminus).
• Ability to develop personalized, account-specific content.
• Experience coordinating multi-channel campaigns.
• Strong collaboration with sales and customer success.
• Analytical mindset with ability to track engagement metrics.

Responsabilités

• Develop and execute ABM campaigns for high-value accounts.
• Create personalized content for target accounts and personas.
• Coordinate multi-channel outreach: email, direct mail, digital ads, events.
• Track account engagement signals to identify upsell opportunities.
• Maintain ABM platform data and dashboards.
• Collaborate with sales and customer success to align growth strategies.

Connaissances

ABM marketing

B2B marketing

Content personalization

Campaign management

Cross-functional collaboration

Data analytics

Outils

Demandbase

6sense

Terminus

Description du poste

At BairesDev®, we've been leading the way in technology projects for over 15 years. We deliver cutting‑edge solutions to giants like Google and the most innovative startups in Silicon Valley.

Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.

When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.

Account-Based Marketing Specialist at BairesDev

We are seeking an Account-Based Marketing Specialist to execute targeted marketing programs focused on deepening relationships with key accounts and supporting expansion opportunities within the existing client base. This role requires a strategic mindset combined with hands‑on execution across personalized campaigns and account‑specific content.

What You'll Do:

• Develop and execute ABM campaigns tailored to high‑value accounts in collaboration with account management teams.
• Create personalized content and messaging for specific accounts, industries, and decision‑maker personas.
• Coordinate multi‑channel account outreach including email, direct mail, digital ads, and event invitations.
• Track and analyze account engagement signals to identify upsell and cross‑sell opportunities.
• Maintain ABM platform data and dashboards, ensuring account lists and campaign results are up to date.
• Collaborate with sales and customer success teams to align ABM efforts with account growth strategies.

What we are looking for:

• 3+ years of experience in account‑based marketing, B2B marketing, or client marketing.
• Familiarity with ABM platforms such as Demandbase, 6sense, or Terminus.
• Experience developing personalized, account‑specific content and multi‑channel campaigns.
• Strong collaboration skills with experience working alongside sales and customer success teams.
• Analytical mindset with the ability to track account engagement metrics and report on program performance.

How we make your work (and your life) easier:

• Work‑from‑home hardware setup.
• PTO, parental leave, and other special leaves.
• An excellent compensation package— well above the market average.
• Healthcare coverage (Vision and Dental).
• Life Insurance.
• 401K Plan.
• You can grow at the speed of your learning curve.
• Diverse and multicultural work environment.
• An innovation‑driven environment that provides the support and resources for its professionals to thrive.

Join a global team where your unique talents can truly thrive and make a significant impact!