Remote ABM & Digital Outbound Marketing Specialist

Zohorecruit; United States; Remote; USD 85,000 - 120,000; Full time

Benefits offered by this job

Work-from-home setup

Company-provided equipment

13th Month Pay

Monthly Gift Voucher

HMO on Day 1

Job summary

PeoplePartners is seeking an ABM and Outbound Marketing Specialist (WFH) to lead targeted B2B outbound and Account-Based Marketing campaigns, turning digital conversations into Sales opportunities. You will own ICPs, segments, and named accounts, executing email and LinkedIn outreach with automation and optimization.

You will analyze campaign results, collaborate with Sales to improve lead quality, and apply AI for research and personalization while maintaining CRM hygiene and a data-driven

Qualifications

• 5+ years of relevant B2B outbound/ABM experience.
• Experience owning ABM campaigns that deliver measurable results.
• Experience progressing prospects through email and LinkedIn.
• Strong ability to analyze campaign data and buyer behavior.
• Experience managing lead lifecycles and CRM hygiene.
• Knowledge of email deliverability fundamentals.
• Experience using AI for research, personalization, or workflow improvement.
• Independent, able to manage priorities and campaign outcomes.
• Strong commercial and prospecting judgment.

Responsibilities

• Develop and execute B2B outbound and ABM strategies based on ICPs, industries, markets, personas, and named accounts.
• Research, segment, prioritize, and engage high-fit accounts and decision-makers.
• Manage email outreach and LinkedIn social selling, including personalized outreach and follow-ups.
• Progress digital conversations toward appointments or qualified Sales handoffs.
• Build and optimize outbound sequences, workflows, automations, and campaign plays.
• Use AI for prospect research, personalization, campaign development, analysis, and workflow design.
• Apply human judgment to ensure accuracy, relevance, and commercial quality when using AI.
• Analyze campaign performance and identify opportunities for improvement.
• Test and refine targeting, messaging, sequencing, and follow-up strategies.
• Use prospect responses, objections, buying signals, Sales feedback, and downstream outcomes to improve campaigns.
• Maintain accurate prospect, engagement, booking, handoff, and campaign records.
• Manage outbound inboxes, replies, lead lifecycle activity, and CRM hygiene.
• Monitor email deliverability fundamentals and sender health.
• Escalate technical deliverability issues when required.
• Collaborate with Sales to improve lead quality, handoffs, and downstream outcomes.
• Track appointments, qualified handoffs, pipeline activity, and commercial impact.

Skills

ABM campaigns

B2B outbound

LinkedIn outreach

Email outreach

Campaign optimisation

AI for research

CRM hygiene

Sales handoffs

Deliverability knowledge

Independent work

Commercial judgment

Tools

Apollo

Outreach

Salesloft

HubSpot Sequences

Lemlist

Instantly

Job description

PeoplePartners is seeking an ABM and Outbound Marketing Specialist (WFH) to lead targeted B2B outbound and Account-Based Marketing campaigns, turning digital conversations into Sales opportunities. You will own ICPs, segments, and named accounts, executing email and LinkedIn outreach with automation and optimization.

You will analyze campaign results, collaborate with Sales to improve lead quality, and apply AI for research and personalization while maintaining CRM hygiene and a data-driven