Regional Variable Operations Performance Coach

Norm Reeves Subaru Rockwall; Cerritos (CA); Hybrid; USD 225,000 - 275,000; Full time

Benefits offered by this job

Phone stipend

401k match

FSA

Tuition reimbursement

PTO accruals

Supplemental insurance

Vehicle/service/parts discounts

Job summary

Norm Reeves Subaru Rockwall is seeking a hands-on Regional Variable Operations Performance Manager to drive performance across our store platform. You’ll spend 70-80% of your time in dealerships coaching GSMs, Sales Managers, and Internet Managers on selling processes, CRM, and used-vehicle execution.

Reporting to the Regional VP, you’ll rotate across stores, deliver tangible KPI improvements, and guide new hires through structured milestones.

Qualifications

• 8+ years of progressive automotive variable operations experience, ideally including sales management or GSM responsibility at a high-performing store.
• A proven, measurable track record — close rates, front-end gross, Internet performance, or used vehicle turn you can point to and explain, across multiple locations.
• Command of the full variable process — Internet, CRM, used vehicle acquisition, and the selling floor. Not just the showroom.
• The ability to hold experienced GSMs and Sales Managers accountable with candor and respect — you're comfortable with pushback and don't need positional authority to drive results.
• High mobility: 70-80% travel in and out of market, primarily regional with cross-region travel for special projects.

Responsibilities

• Coach GSMs, Sales Managers, and Internet Managers on the selling process, floor management, and leadership.
• Evaluate the full sales process in the field, from first customer contact through the T.O. handoff.
• Validate CRM utilization against enterprise standards — lead logging, follow-up discipline, pipeline management, and appointment documentation.
• Monitor Internet execution across all stores: lead response time, appointment set rate, show rate, and communication quality.
• Validate appraisal standards, trade-in discipline, and used vehicle acquisition — and partner with stores where aging, pricing, or recon coordination is dragging used vehicle turn.
• Monitor store-level KPIs to prioritize field activity, lead structured root cause analysis, and build action plans tied to measurable outcomes.
• Support new variable operations hires through their first 90 days, reducing time-to-productivity and early turnover.
• Complete and distribute a store visit report after every visit — what you observed, what was done, and what's committed.
• Capture best practices from across the platform and share them enterprise-wide.

Skills

Automotive operations

Sales management

GSM experience

KPI analysis

Travel readiness

Job description

Norm Reeves Subaru Rockwall is seeking a hands-on Regional Variable Operations Performance Manager to drive performance across our store platform. You’ll spend 70-80% of your time in dealerships coaching GSMs, Sales Managers, and Internet Managers on selling processes, CRM, and used-vehicle execution.

Reporting to the Regional VP, you’ll rotate across stores, deliver tangible KPI improvements, and guide new hires through structured milestones.