Regional Spirits Key Account Leader

Diageo; Lorida (FL); On-site; USD 101,000 - 168,000; Full time

Benefits offered by this job

Healthcare benefits

Annual incentive payment

Stock awards

Job summary

Diageo is seeking a Regional Account Manager to lead strategic development, selling, and execution of our Spirits portfolio across regional and national grocery customers. You will act as the principal liaison between customers, internal teams, and distributors to craft joint business plans and drive ROI across volume, revenue, share, and distribution.

The role emphasizes annual operating plans, cross-functional collaboration, and effective budget management, with travel 30–40% for market visits

Qualifications

• Bachelor’s degree required; MBA or equivalent business experience preferred.
• 5+ years of experience in customer/account management within CPG, Beverage Alcohol, or a 3-tier sales environment.
• Strong commercial acumen with budgeting, negotiation, and ROI management skills.
• High proficiency in fact-based selling using data and insights (Nielsen, IRI, customer loyalty data).
• Exceptional communicator and influencer, capable of aligning multiple internal and external stakeholders.

Responsibilities

• Develop and execute Annual Operating Plans (AOP) for assigned accounts, aligning Diageo and customer growth goals.
• Lead development and sell‑in of quarterly programming, assortment reviews, and innovation launches to support the annual plan.
• Collaborate with distributor key account personnel and Diageo Chain Development Directors to ensure local market alignment and execution.
• Partner with finance to manage and optimize A&P and trade spend—ensuring investments deliver ROI.

Skills

Customer/account management

Data‑driven selling

Cross‑functional leadership

Travel 30–40%

Education

Bachelor’s degree

MBA

Tools

Nielsen data

IRI data

CRM software

Job description

Diageo is seeking a Regional Account Manager to lead strategic development, selling, and execution of our Spirits portfolio across regional and national grocery customers. You will act as the principal liaison between customers, internal teams, and distributors to craft joint business plans and drive ROI across volume, revenue, share, and distribution.

The role emphasizes annual operating plans, cross-functional collaboration, and effective budget management, with travel 30–40% for market visits