Regional Key Account Manager - FL

Diageo; Lorida (FL); On-site; USD 101,000 - 168,000; Full time

Benefits offered by this job

Healthcare benefits

Annual incentive payment

Stock awards

Job summary

Diageo is seeking a Regional Account Manager to lead strategic development, selling, and execution of our Spirits portfolio across regional and national grocery customers. You will act as the principal liaison between customers, internal teams, and distributors to craft joint business plans and drive ROI across volume, revenue, share, and distribution.

The role emphasizes annual operating plans, cross-functional collaboration, and effective budget management, with travel 30–40% for market visits

Qualifications

• Bachelor’s degree required; MBA or equivalent business experience preferred.
• 5+ years of experience in customer/account management within CPG, Beverage Alcohol, or a 3-tier sales environment.
• Strong commercial acumen with budgeting, negotiation, and ROI management skills.
• High proficiency in fact-based selling using data and insights (Nielsen, IRI, customer loyalty data).
• Exceptional communicator and influencer, capable of aligning multiple internal and external stakeholders.

Responsibilities

• Develop and execute Annual Operating Plans (AOP) for assigned accounts, aligning Diageo and customer growth goals.
• Lead development and sell‑in of quarterly programming, assortment reviews, and innovation launches to support the annual plan.
• Collaborate with distributor key account personnel and Diageo Chain Development Directors to ensure local market alignment and execution.
• Partner with finance to manage and optimize A&P and trade spend—ensuring investments deliver ROI.

Skills

Customer/account management

Data‑driven selling

Cross‑functional leadership

Travel 30–40%

Education

Bachelor’s degree

MBA

Tools

Nielsen data

IRI data

CRM software

Job description

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Sales is where our brands meet the real world.

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter.

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

The Regional Account Manager is responsible for leading the strategic development, selling, and execution of Diageo’s Spirits portfolio across assigned regional and national grocery customers. This role is pivotal in delivering commercial growth through strategic planning, customer programming, cross-functional collaboration, and flawless in-market execution.

You will serve as the key point of contact between the customer, Diageo’s internal teams, and distributor partners—developing customized joint business plans, driving programming and innovation sell‑in, and ensuring business objectives are met across volume, revenue, share, and distribution.

Commercial Strategy & Customer Planning

• Develop and execute Annual Operating Plans (AOP) for assigned accounts, aligning Diageo and customer growth goals.
• Build and maintain strong customer relationships across buying, merchandising, marketing, operations, and executive teams.
• Lead development and sell‑in of quarterly programming, assortment reviews, and innovation launches to support the annual plan.
• Assess risks and opportunities throughout the year and take corrective actions as needed to achieve goals.
• Serve as the hub between sales, shopper marketing, category development, eCommerce, insights, and business development teams to deliver holistic customer solutions.
• Collaborate with distributor key account personnel and Diageo Chain Development Directors to ensure local market alignment and execution.
• Partner with finance to manage and optimize A&P and trade spend—ensuring investments are aligned with customer and brand priorities and deliver strong ROI.

Performance Management & Analytics

• Deliver on key metrics: volume, net revenue, price mix, market share, distribution, and ROI.
• Track and analyze performance using internal and syndicated data sources (e.g., Lead monthly Business Performance Management (BPM) reviews and quarterly business assessments to report progress and guide future planning.
• Achievement of volume, revenue, and market share targets
• Execution of tailored, customer‑specific joint business plans
• Effective management of budgets and promotional investment
• Development of robust relationships with key customers and distributor partners
• Regular business reviews and cross‑functional performance reporting

Bachelor’s degree required; MBA or equivalent business experience preferred

• 5+ years of experience in customer/account management within CPG, Beverage Alcohol, or a 3-tier sales environment
• Proven success in developing customer strategies, delivering results, and managing complex accounts
• Strong commercial acumen with budgeting, negotiation, and ROI management skills
• High proficiency in fact-based selling using data and insights (e.g., Nielsen, IRI, customer loyalty data)
• Exceptional communicator and influencer, capable of aligning multiple internal and external stakeholders
• Demonstrated ability to lead cross-functional teams and manage distributor collaboration across Open, Control, and Franchise states
• Must be comfortable with moderate to heavy travel (30–40%) for market visits, customer meetings, and program execution oversight

Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:

Our purpose is crafting iconic drinks chosen for life’s moments. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

All communications regarding your application will come from an email address ending in @diageo.

Off Site Florida Additional Locations :

Miami Office Job Posting Start Date :

SALARY RANGE IS FROM $100.500 TO $167.500 (ANNUAL)

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others.