Regional Key Account Leader – Beverages & Spirits

Diageo; Tallahassee (FL); On-site; USD 101,000 - 168,000; Full time

Job summary

Diageo is seeking a Regional Account Manager to drive strategic development and the execution of the Spirits portfolio with regional and national grocery accounts in Florida. You will craft joint business plans, drive in-market programming, and coordinate with internal teams and distributors to hit volume, revenue, share, and distribution targets.

The role requires strong account management experience in CPG/beverage, analytical selling, and travel up to 40%. Bachelor’s required; MBA preferred.

Qualifications

• 5+ years of experience in customer/account management within CPG, Beverage Alcohol, or a 3-tier sales environment.
• Proven success in developing customer strategies, delivering results, and managing complex accounts.
• Strong commercial acumen with budgeting, negotiation, and ROI management skills.
• High proficiency in fact-based selling using data and insights (e.g., Nielsen, IRI, customer loyalty data).
• Exceptional communicator and influencer, capable of aligning multiple internal and external stakeholders.
• Demonstrated ability to lead cross‑functional teams and manage distributor collaboration across Open, Control, and Franchise states.
• Must be comfortable with moderate to heavy travel (30–40%) for market visits, customer meetings, and program execution oversight.

Responsibilities

• Develop and execute Annual Operating Plans (AOP) for assigned accounts, aligning Diageo and customer growth goals.
• Build and maintain strong customer relationships across buying, merchandising, marketing, operations, and executive teams.
• Lead development and sell‑in of quarterly programming, assortment reviews, and innovation launches to support the annual plan.
• Assess risks and opportunities throughout the year and take corrective actions as needed to achieve goals.
• Serve as the hub between sales, shopper marketing, category development, eCommerce, insights, and business development teams to deliver holistic customer solutions.
• Collaborate with distributor key account personnel and Diageo Channel Development Directors to ensure local market alignment and execution.
• Partner with finance to manage and optimize A&P and trade spend—ensuring investments are aligned with customer and brand priorities and deliver strong ROI.

Skills

Account management

Sales strategy

Data-driven selling

CPG/bev industry experience

Travel 30–40%

Education

Bachelor's degree

MBA or equivalent

Tools

Nielsen

IRI

CRM data

Job description

Diageo is seeking a Regional Account Manager to drive strategic development and the execution of the Spirits portfolio with regional and national grocery accounts in Florida. You will craft joint business plans, drive in-market programming, and coordinate with internal teams and distributors to hit volume, revenue, share, and distribution targets.

The role requires strong account management experience in CPG/beverage, analytical selling, and travel up to 40%. Bachelor’s required; MBA preferred.