Regional Sales & Marketing Director – Michigan (Equity)

Members Mobile Inc.; Lansing (MI); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity equity potential

Health benefits

Flexible location

Job summary

Members Mobile Inc. in Michigan is seeking a Regional Sales and Marketing Director to lead subscriber growth across Greater Lansing and statewide partnerships, starting with MSUFCU.

You will own the acquisition engine using credit union branches, campuses, employers, events, and the MMDV mobile unit, building a scalable model for secondary markets while driving activation, conversions, and cost efficiency.

Qualifications

• 5+ to 8 years of progressively responsible experience in sales, territory management, field execution, multi-unit operations, or local business development.
• A track record of owning a quota, territory, location, market, or P&L, and hitting it.
• CRM and funnel discipline. You can walk through how you manage leads from first contact through close, and name the metrics you review weekly.
• People leadership experience. You have recruited, coached, and held a team accountable, and can point to the performance lift you drove.
• An entrepreneurial, high-energy operating style. You build the plan, work without a large corporate infrastructure, and keep momentum when a tactic does not work.
• Sound judgment around member information, partner trust, and compliance boundaries, including knowing when to stop and ask.
• Local credibility across Greater Lansing, MSU, employers, and community organizations, and the ability to build it quickly in new markets.
• Willingness to work evenings and weekends during peak campus, employer, and community moments. Valid driver’s license and clean driving record required.

Responsibilities

• Build and execute a 30, 60, and 90-day Greater Lansing activation plan that starts from the MSUFCU member base and branch network rather than from paid media, then adapt it for secondary markets.
• Turn credit union leaders, employers, campus organizations, and community partners into an ecosystem that consistently creates acquisition opportunities.
• Orchestrate 10 to 20 or more events and activations in a busy month from branch and community events, through partners, ambassadors, and the MMDV, without personally staffing every single one of them.
• Move quickly around MSU and community moments: move-in, Welcome Week, football and basketball seasons, Homecoming, Family Weekend, and graduation.
• Manage a measurable funnel in CRM. Respond fast to high-intent leads, track attribution, and capture why prospects do not convert.
• Test lower-cost acquisition ideas such as referral programs, student ambassadors, employer programs, and branch handoffs. Stop what does not work and expand what does.
• Strengthen every credit union relationship you touch, and protect member trust, approved messaging, and partner brand standards.

Skills

Sales leadership

Territory management

CRM discipline

People leadership

Entrepreneurial mindset

Stakeholder management

Local credibility

Evenings & weekends

Tools

CRM software

Job description

Members Mobile Inc. in Michigan is seeking a Regional Sales and Marketing Director to lead subscriber growth across Greater Lansing and statewide partnerships, starting with MSUFCU.

You will own the acquisition engine using credit union branches, campuses, employers, events, and the MMDV mobile unit, building a scalable model for secondary markets while driving activation, conversions, and cost efficiency.