Regional Sales Manager – West | Laboratory & Scientific Equipment

YER USA; San Francisco (CA); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Base salary + uncapped commissions

Annual performance bonus

Medical, dental, and vision insurance

401(k) retirement plan with company 0

Job summary

YER USA is seeking a Regional Sales Manager for the Western U.S. to drive new business and grow relationships with laboratories, biotech, life sciences, and industrial customers.

You will manage direct sales and distributor partnerships, travel 50–70% across the territory, and guide the full sales cycle from prospecting to closing, with base salary plus uncapped commissions and annual bonuses.

Responsibilities

• Drive sales growth and develop new business opportunities across the assigned Western U.S. territory.
• Develop business through a combination of direct customer sales and distributor/channel partners, while managing and growing the existing customer base.
• Work closely with laboratory managers, scientists, engineers, and technical decision-makers to understand their applications and equipment needs.
• Manage the complete sales cycle, from prospecting and technical discussions to quotations, negotiations, and closing.
• Conduct customer visits, product presentations, and demonstrations.
• Develop territory sales plans, maintain accurate CRM records, and manage sales forecasts.
• Represent the company at industry events and trade shows.
• Collaborate with internal technical support, customer service, and sales teams.

Job description

• Location: San Francisco Bay Area preferred; flexible within the territory
• Territory: Northern California, Alaska, Arizona, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Wyoming
• Travel: 50–70%

About the Opportunity

We are partnering with an established international manufacturer of laboratory and scientific equipment to recruit a Regional Sales Manager for the Western U.S.

This is an individual contributor role focused on developing new business and growing existing customer relationships through both direct sales and distributor partners.

The ideal candidate brings experience in technical capital equipment sales, preferably laboratory equipment, scientific instrumentation, or environmental testing solutions, along with a strong track record in territory development.

Key customers include pharmaceutical, biotechnology, life sciences, research, and industrial laboratories.

Key Responsibilities

• Drive sales growth and develop new business opportunities across the assigned Western U.S. territory.
• Develop business through a combination of direct customer sales and distributor/channel partners, while managing and growing a small existing customer base.
• Work closely with laboratory managers, scientists, engineers, and technical decision-makers to understand their applications and equipment needs.
• Manage the complete sales cycle, from prospecting and technical discussions to quotations, negotiations, and closing.
• Conduct customer visits, product presentations, and demonstrations.
• Develop territory sales plans, maintain accurate CRM records, and manage sales forecasts.
• Represent the company at industry events and trade shows.
• Collaborate with internal technical support, customer service, and sales teams.

What We're Looking For

• Drive sales growth and develop new business opportunities across the assigned Western U.S. territory.
• Develop business through a combination of direct customer sales and distributor/channel partners, while managing and growing the existing customer base.
• Work closely with laboratory managers, scientists, engineers, and technical decision-makers to understand their applications and equipment needs.
• Manage the complete sales cycle, from prospecting and technical discussions to quotations, negotiations, and closing.
• Conduct customer visits, product presentations, and demonstrations.
• Develop territory sales plans, maintain accurate CRM records, and manage sales forecasts.
• Represent the company at industry events and trade shows.
• Collaborate with internal technical support, customer service, and sales teams.
• Base salary plus uncapped commission structure
• Annual performance bonus
• Medical, dental, and vision insurance
• 401(k) retirement plan with company match