Regional Sales Manager, West – Convenience Growth

The Wonderful Company LLC; California; On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Medical coverage

Vision and dental plans

401k with match

Wellness programs

Career advancement opportunities

Mentorship program

Continuous improvement training

Giving Back to the Community

Job summary

The Wonderful Company LLC in California is seeking a Regional Sales Manager (RSM) for the West region in the Convenience channel. The role reports to the National Account Director and leads sales growth, distribution, pricing, and profitability with internal and external partners.

Success requires strong sales execution, data-driven planning, and collaboration. The RSM drives growth through retailers, distributors and strategic customer partnerships in a fast-paced snacking category.

Qualifications

• 5+ years in Convenience or CPG sales.
• Strong Excel and data analysis.
• Experience with Circana data.
• Ability to develop annual customer plans.
• Excellent negotiation and presentation skills.
• Collaborates effectively across Marketing, Trade Planning, Supply Chain, Finance.

Responsibilities

• Develop and execute sales plans across the assigned Convenience territory to achieve distribution, pricing, volume, and revenue goals.
• Directly manage and grow relationships with key Convenience retailers, wholesalers, and distributors.
• Secure new points of distribution and improve assortment, shelf presence, and merchandising execution.
• Develop and execute pricing and promotional programs while managing budgets and ROI expectations.
• Use data to evaluate performance and support annual planning and forecasting.
• Partner with Marketing, Trade Planning, Supply Chain, Finance, and other teams to execute customer plans.

Skills

Territory sales

Customer development

Distribution & merchandising

Pricing & promotions

Business analysis

Excel skills

Presentation skills

Strategic thinking

Relationship building

Education

Bachelor's degree

Tools

Circana

Job description

The Wonderful Company LLC in California is seeking a Regional Sales Manager (RSM) for the West region in the Convenience channel. The role reports to the National Account Director and leads sales growth, distribution, pricing, and profitability with internal and external partners.

Success requires strong sales execution, data-driven planning, and collaboration. The RSM drives growth through retailers, distributors and strategic customer partnerships in a fast-paced snacking category.