Regional Sales Manager - West Coast

HBF Foods; United States; Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Retirement plan (401k) with company match

Travel allowance provided

Paid time off and holidays

Job summary

HBF Foods is seeking a West Coast Regional Sales Manager to drive sales growth and manage key customer relationships across the food product territory. This role includes developing and executing sales strategies, overseeing sales operations, and enhancing market share.

The ideal candidate will have 5–8+ years of sales experience in the food industry, strong negotiation skills, and a customer-focused approach. Benefits include a competitive salary, performance-based bonuses, and comprehensive health insurance.

Qualifications

• 5–8+ years of sales experience in the food industry, consumer packaged goods (CPG), or foodservice.
• 2–3+ years of sales management or team leadership experience.
• Proven track record of meeting or exceeding sales targets.

Responsibilities

• Develop and execute regional sales strategies to achieve revenue and market share goals.
• Build and maintain strong relationships with key accounts, distributors, and retailers.
• Monitor regional sales performance and prepare sales forecasts and reports.

Skills

Negotiation and relationship-building skills

Leadership and team management abilities

Analytical skills with CRM experience

Strong communication and presentation skills

Strategic thinking

Customer-focused approach

Problem-solving and decision-making

Education

Bachelor’s degree in business administration, Marketing, Sales, or related field

Job description

SPONSORSHIP NOT PROVIDED. NOT OPEN TO STAFFING AGENCIES, DO NOT CONTACT.

We are seeking a West Coast Regional Sales Manager to join our dynamic team. We are a growing company and are seeking a Regional Sales Manager to assist us with our growth and expansion. The Regional Sales Manager is responsible for driving sales growth, managing key customer relationships, and overseeing sales operations within an assigned territory for the company’s food products. This role focuses on developing and executing strategic sales plans, expanding market share, leading distributor and retail partnerships, working sales routes and events in distributor territory, and managing broker partners to meet revenue and profitability targets. If you are passionate about food and delivering top quality services, you have found the perfect opportunity for you.

Key Responsibilities

Sales Strategy & Growth

• Develop and execute regional sales strategies to achieve revenue and market share goals.
• Identify new business opportunities within retail, grocery, and distribution channels.
• Analyze market trends, competitor activities, and customer needs to inform sales strategy.
• Collaborate with marketing and product teams to launch new products and promotions.

Customer & Account Management

• Build and maintain strong relationships with key accounts, distributors, and retailers.
• Negotiate pricing, contracts, and promotional agreements with customers.
• Ensure high levels of customer satisfaction and service.
• Conduct regular business reviews with major accounts.
• Lead, coach, and motivate a team of sales representatives and account managers.
• Set performance goals, track KPIs, and provide ongoing training and support.
• Conduct regular field visits and performance reviews.

Operational Management

• Monitor regional sales performance and prepare sales forecasts and reports.
• Manage budgets, trade spend, and promotional investments within the region.
• Coordinate with supply chain and operations to ensure product availability and timely delivery.

Qualifications

Education

• Bachelor’s degree in business administration, Marketing, Sales, or related field preferred.

Experience

• 5–8+ years of sales experience in the food industry, consumer packaged goods (CPG), or foodservice.
• 2–3+ years of sales management or team leadership experience.
• Proven track record of meeting or exceeding sales targets.

Skills

• Strong negotiation and relationship-building skills.
• Excellent leadership and team management abilities.
• Analytical skills with experience using CRM and sales reporting tools.
• Strong communication and presentation skills.
• Ability to travel frequently within the assigned region.
• Strategic thinking
• Customer-focused approach
• Problem-solving and decision-making
• Leadership and coaching

Working Conditions

• Frequent travel within the assigned region (30–60% depending on territory).
• Combination of office, remote work, and field sales visits.
• Competitive base salary plus performance-based bonus.
• Health, dental, and vision insurance.
• Retirement plan (401k), with company match.
• Travel allowance provided.
• Paid time off and holidays.
• Excellent written and verbal communication skills