Regional Sales Manager USA

TRACE; Houston (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

401(k) with 5% company match

Job summary

TRACE is seeking a Regional Sales Manager to drive growth in the United States territory. You will develop customer relationships, manage accounts, and identify new business opportunities through regular customer visits and outbound prospecting from our Houston office.

The role requires 3+ years outside sales experience in industrial or technical markets, with a track record of meeting targets. Candidates with instrumentation experience and a willingness to learn technical products are

Qualifications

• 3+ years of outside sales in industrial/technical or scientific markets.
• Experience developing customer relationships and achieving sales targets.
• Willingness to learn technical products and communicate value to customers.

Responsibilities

• Develop and execute plans to grow sales and market presence in the assigned US territory.
• Build and maintain strong relationships with existing customers and prospects; organize product demonstrations and support events.
• Collaborate with technical sales to qualify and progress opportunities through the sales cycle.
• Monitor industry trends and market conditions to guide sales activities and territory planning.
• Maintain accurate CRM records of customer interactions, opportunities, and territory performance.

Skills

Outside sales

Relationship building

Account management

Prospecting

Technical aptitude

Communication

Education

Bachelor's degree in Engineering, Chemistry, Physics, Marketing, Business

Job description

TRACE is seeking an enthusiastic and relationship-oriented Regional Sales Manager to drive growth within an assigned territory within in the United States. This individual will be responsible for developing customer relationships, managing existing accounts, identifying new business opportunities, and expanding our market presence. The ideal candidate is proactive, personable, and comfortable building relationships through regular customer visits and outbound prospecting. Experience in industrial or technical sales is preferred, particularly in analytical instrumentation, petrochemical, chemical, or environmental industries. We are also open to candidates with a strong track record in outside sales, a willingness to learn technical products, and the ability to build lasting customer relationships.

As part of the broader Velaris organization, you will also have opportunities to collaborate with sister companies, share market insights, and identify opportunities across complementary product portfolios to deliver greater value to customers.

In this role, you will work closely with a team of technical sales, service, and application specialists based in our Houston office, with guidance from our Regional Sales Director. You will own the development of your territory and customer relationships, while collaborating with the technical sales team to qualify and advance opportunities toward successful outcomes.

What do we offer?

TRACE is a young, dynamic, and rapidly growing organization that offers a unique work environment. Here, you will work with an ambitious yet close-knit team, united by a shared commitment to excellence and customer success. Your role will have an immediate impact, allowing you to help shape the future of our company by proposing new initiatives, strategies, and tactics. You will have ownership of your territory and professional success, all while having the support and encouragement of senior leadership and the entire team.

In addition, we offer a competitive salary and benefits package, including medical insurance and a 401(k) with a 5% company match.

Your impact

• Business Development: Develop and execute plans to grow sales and market presence within your assigned territory. Proactively identify and pursue new business through outbound prospecting, customer visits, industry networking, and account development.
• Client Relationship Management: Build and maintain strong relationships with existing customers and prospects. Understand customer needs, maintain regular contact, and identify opportunities to grow existing accounts and develop new business. Organize product demonstrations and assist with local trade shows and industry events as needed.
• Sales Collaboration: Partner with the technical sales team to identify, qualify, and develop new opportunities originating from prospecting, existing accounts, marketing campaigns, trade shows, website inquiries, and referrals. Provide customer and account knowledge, coordinate engagement, and support opportunity progression through the sales process.
• Market Analysis: Monitor industry trends, competitor activities, and market conditions. Maintain an understanding of customer operations, laboratory capabilities, and installed equipment to identify potential needs and opportunities. Share market insights to help guide sales and marketing activities.
• Reporting and Documentation: Maintain accurate records of customer relationships, account activity, prospecting efforts, and opportunities in HubSpot. Keep account information current, document customer interactions, and provide updates on territory performance, market developments, and competitive activity.

Our ideal colleague has…

• Experience: At least 3 years of outside sales experience, preferably in industrial, technical, or scientific markets. A track record of developing customer relationships, prospecting for new business, and achieving sales targets is highly desirable.
• Technical Aptitude: Experience selling analytical instrumentation or related technologies is an advantage. Candidates from other industries are encouraged to apply if they demonstrate the ability and willingness to learn technical products and communicate their value to customers
• Territory Development: Experience managing a geographic territory, developing and maintaining an account base, and generating new business through proactive outreach and regular customer visits. An established network in the industrial or scientific community is beneficial but not required.
• Education: A bachelor's degree in Engineering, Chemistry, Physics, Marketing, Business, or a related field is preferred. Relevant professional experience may be considered in place of a degree.
• Language: Fluency in English is required, with Spanish language skills considered a plus.

Besides that you are:

• An excellent communicator: You are personable, approachable, and an active listener. You build rapport naturally, ask thoughtful questions, and communicate effectively with customers at different levels of an organization.
• Ambitious and proactive: You take initiative, enjoy developing new business, and are motivated by achieving results. You are comfortable initiating conversations with new prospects and creating opportunities rather than waiting for leads to arrive.
• A relationship builder: You enjoy being in front of customers, developing long-term professional relationships, and becoming a trusted point of contact for the accounts in your territory.
• A team player: You work effectively with technical sales, service, application, and marketing colleagues. You share information, coordinate customer engagement, and contribute to common sales objectives.
• Willing to travel: You are comfortable with extensive travel, approximately 50–70% within your assigned territory, with occasional travel to corporate headquarters and industry events.
• Organized and accountable: You manage your time effectively, plan productive customer visits, follow through on commitments, and maintain accurate CRM records. You can work independently while keeping the broader team informed and aligned.

At TRACE, we believe in developing talent from within and empowering people to take ownership, grow their careers, and make a real impact. Join us and help shape the future of analytical science through innovation, quality, and dedication.