Regional Sales Manager (East Coast)

groundcover; Boston (MA); On-site; USD 120,000 - 180,000; Full time

Job summary

A fast-growing tech startup is seeking a Regional Sales Manager for the East Coast, focusing on Boston and New York. This role involves leading a team of Account Executives, driving sales strategy, and building relationships with key clients. Candidates should have over 5 years of sales experience, including team management, with a strong background in the B2D or SaaS sectors. The position offers a dynamic environment and the opportunity to shape regional sales efforts while collaborating across departments.

Qualifications

• 5+ years in sales, with at least 2 years managing a team.
• Proven track record of driving team revenue and hitting sales targets.
• Experience in B2D, SaaS, or developer-focused tech preferred.
• Strong communication and leadership skills.
• Analytical and data-driven with CRM tools.

Responsibilities

• Mentor, coach, and motivate a team of Account Executives.
• Own the strategy and execution for your region.
• Build strong relationships with key clients.
• Stay ahead of market trends to inform strategy.
• Partner with Marketing, Product, and Customer Success teams.

Skills

Sales management

Customer relationship management

Communication skills

Analytical skills

Leadership

Tools

CRM tools

Job description

Overview

We are not here to blend in. We are here to redefine what observability means and how it is delivered. groundcover has built a radically different approach to cloud-native observability that competitors can’t match. As a part of our marketing team, you’ll help reshape the narrative of the category so the world understands why groundcover is the clear, modern choice for engineering and operations teams.

About Groundcover groundcover is a fast-growing Series B startup delivering the industry’s most modern observability platform for cloud-native environments. Powered by BYOC and eBPF and designed for Kubernetes from day one, our platform delivers full stack observability with dramatically lower cost, operational overhead, and complexity.

As systems evolve toward AI powered services and LLM based applications, observability must evolve with them. groundcover is built for this reality, enabling teams to understand performance, reliability, and behavior across microservices, infrastructure, and AI workloads.

We are looking for our first Regional Sales Manager (East Coast) to run our east coast team (boston & NY)

What You’ll Do

• Lead & Develop: Mentor, coach, and motivate a team of Account Executives. Support hiring, onboarding, and ongoing development.
• Drive Sales: Own the strategy and execution for your region. Track pipeline, forecast revenue, and ensure targets are met.
• Customer Engagement: Build strong relationships with key clients. Support AEs in closing complex deals.
• Market Insight: Stay ahead of market trends and competitive landscape to inform strategy.
• Collaboration: Partner with Marketing, Product, and Customer Success teams to amplify impact.

Who You Are

• 5+ years in sales, with at least 2 years managing a team.
• Proven track record of driving team revenue and hitting sales targets.
• Experience in B2D, SaaS, or developer-focused tech preferred.
• Strong communication, coaching, and leadership skills.
• Analytical and data-driven with experience leveraging CRM tools.
• Comfortable in a fast-paced, high-growth environment.