Regional Sales Director, Buying Groups (IBC)

Red Bull North America; Dallas (TX); On-site; USD 85,000 - 132,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k Match

PTO & Paid Holidays

Job summary

Red Bull North America is seeking a Regional Sales Manager, Buying Groups, to lead partnerships with Independent Buyer's Company (IBC) and drive growth across distribution, pricing, and promotions.

The role emphasizes strategic relationship building with Buying Group leadership, field teams, and distributor partners, translating priorities into scalable programs and measurable ROI in a fast-paced consumer goods environment.

Qualifications

• Minimum 4 years Sales and Key Account experience with a strong track record in beverage/CPG industries.
• Experience across multiple channels (grocery and/or convenience) preferred.
• Strong negotiation, communication, and analytical capabilities.
• Proficient in Excel and PowerPoint with data-driven decision making.

Responsibilities

• Build relationships with Buying Group leadership, member operators, and distributor partners.
• Develop customer-specific programs aligned with Red Bull standards and growth goals.
• Monitor program execution, compliance, and ROI across assigned groups.
• Identify store-level opportunities to boost distribution, pricing, and merchandising.

Skills

Excellent communication

Strong negotiation

Analytical skills

Self-motivated

Microsoft Excel

PowerPoint

Tools

Microsoft Excel

PowerPoint

Job description

Red Bull North America is seeking a Regional Sales Manager, Buying Groups, to lead partnerships with Independent Buyer's Company (IBC) and drive growth across distribution, pricing, and promotions.

The role emphasizes strategic relationship building with Buying Group leadership, field teams, and distributor partners, translating priorities into scalable programs and measurable ROI in a fast-paced consumer goods environment.