Regional Product Growth & Strategy Leader

BlueLinx Holdings Inc.; Nashville (TN); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k) with company match

Life Insurance

Generous Paid Time Off and 8 Holidays

Career Growth

Job summary

BlueLinx Holdings Inc. in Nashville seeks a Regional Product Sales Manager to lead the development and management of customer relationships for assigned products.

You’ll guide cross-functional teams from conception through launch, aiming to strengthen our wood products portfolio and grow market share. The role requires strategic thinking, market analysis, and collaboration with manufacturing, engineering, and sales to meet revenue goals.

Qualifications

• BS/BA degree in related field preferred.
• MS/MA/MBA a plus.
• 6-8 years experience preferred.
• Minimum of 3 years’ experience as a Product Manager or Product Marketing Manager.
• 5+ years of experience in a job in the building products industry.
• Excellent written and verbal communication skills.
• Technical background, with experience in wood materials.
• Excellent teamwork skills.
• Proven ability to influence cross-functional teams without formal authority.
• Must be able to travel 25% of the time.

Responsibilities

• Drive the product and business-planning processes for cross-functional teams.
• Analyze customer needs, current market trends, and potential partnerships from an ROI perspective.
• Assess current competitor offerings and seek opportunities for differentiation.
• Analyze product requirements and develop appropriate programs to ensure alignment.
• Develop, implement, and maintain production timelines across multiple departments.
• Appraise new product ideas and strategize appropriate go-to-market plans.
• Responsible for forecasting and product planning in relationship to the overall manufacturing schedule.
• Manage stock / non-stock product life cycle, designate target lead times, and project product sunsetting strategy.
• Works closely with branch leadership and sales as well as marketing to ensure budgeted revenue goals are met.
• Defines the product strategy for CMA and the overall product roadmap (stock, custom, sunset).
• Manage any third-party vendors that support the product line in product development.
• Work with internal and external parties to establish partnerships and licensing opportunities.
• Be an expert with respect to the competitive product landscape.
• Develop the core positioning and messaging for the product.
• Perform product demos to internal and external customers including trade shows.
• Set pricing to meet revenue and profitability goals.
• Deliver a monthly revenue forecast.
• Develop sales tools and collateral .
• Propose an overall budget to ensure success.
• Lead virtual and live training & education at sales meetings and field events.
• Utilizing internal and external support, drive the execution of all processes within the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch.
• Translate product strategy into detailed requirements for prototyping and final development by engineering teams.
• Create product strategy documents designed to describe the specific business cases, high-level use cases, technical requirements, revenue potential, and expected ROI.
• Analyze market data to develop sales strategies and define product objectives for effective marketing communications.
• Collaborates closely with engineering, production, Marketing, and the sales teams in the development, QA, and release of products, and balance resources to ensure success for the entire organization
• Develop product positioning and messaging that differentiates BlueLinx across primary market segments.

Skills

Communication skills

Cross-functional leadership

Go-to-market planning

Strategic thinking

Market analysis

Willingness to travel

Education

Bachelor's degree in related field

MS/MA/MBA a plus

Job description

BlueLinx Holdings Inc. in Nashville seeks a Regional Product Sales Manager to lead the development and management of customer relationships for assigned products.

You’ll guide cross-functional teams from conception through launch, aiming to strengthen our wood products portfolio and grow market share. The role requires strategic thinking, market analysis, and collaboration with manufacturing, engineering, and sales to meet revenue goals.