Regional Marketing Operations Lead

LAM Lennar Associates Mgmt LLC; Columbia (MD); On-site; USD 67,000 - 84,000; Full time

Benefits offered by this job

Health Insurance

401(k) with Company Match

Parental Leave

Education Assistance

Adoption Assistance

Vacation / Holidays

Job summary

Lennar is seeking a Regional Marketing Operations Specialist to support the centralized regional marketing structure, ensuring timely and accurate execution of marketing activities across multiple divisions. You will coordinate workflows, track initiatives, and assist with community launches and closeouts while partnering with sales, division leadership, and vendors.

This role emphasizes operational oversight, process improvement, and effective communication.

Qualifications

• Bachelor’s degree or equivalent required; high school diploma accepted with relevant experience.
• Minimum 2 years of marketing experience in home building, real estate, or consumer-facing industries.
• Experience supporting multiple projects, communities, or markets.
• Strong organizational, time management, and communication skills.

Responsibilities

• Provide day-to-day operational guidance to Marketing Field Coordinators, helping prioritize workloads and maintain consistent execution across the region.
• Lead regional marketing operational initiatives and special projects, driving accountability and resolution across divisions.
• Manage and maintain regional marketing trackers, calendars and workflows, including AIM, providing visibility to deadlines and deliverables.
• Collaborate with regional marketing, division leadership, and sales teams to resolve operational needs.
• Manage marketing processes including vendor coordination, budget tracking, marketing orders, estimates, invoices and reconciliation.
• Monitor operational activities such as community openings/closeouts, Welcome Home Centers, models, signage, and collateral.
• Drive continuous improvement by identifying gaps and recommending scalable solutions.

Skills

Organizational skills

Time management

Communication skills

Interpersonal skills

Partnership building

Microsoft Office

Education

Bachelor’s degree or equivalent

High school diploma or GED

Tools

AIM

Job description

Lennar is seeking a Regional Marketing Operations Specialist to support the centralized regional marketing structure, ensuring timely and accurate execution of marketing activities across multiple divisions. You will coordinate workflows, track initiatives, and assist with community launches and closeouts while partnering with sales, division leadership, and vendors.

This role emphasizes operational oversight, process improvement, and effective communication.