Regional Marketing Manager

GigaDevice Semiconductor Inc.; San Jose (CA); Hybrid; USD 140,000 - 200,000; Full time

Benefits offered by this job

Flexible work hours

Home office arrangements

Job summary

GigaDevice Semiconductor (Beijing) Inc. is seeking a Flash Regional Marketing Manager for the AME region, based in San Jose, CA.

You will drive segment marketing, business development, and ecosystem partnerships to grow Flash memory adoption across automotive, industrial, IoT, and communications markets. The role bridges customers, sales, chipset/MCU partners, engineering, product marketing, and factory teams, with travel across the AME region and internationally.

Qualifications

• Bachelor’s or Master’s degree in Electrical Engineering, Semiconductors, or related field.
• 5+ years of customer-facing experience in the semiconductor or electronics industry.
• Excellent English communication; other languages a plus.
• Willingness to travel extensively across AME region and internationally.

Responsibilities

• Define and execute marketing strategies for assigned Flash market segments.
• Identify new market segments and opportunities to expand Flash utilization.
• Drive customer promotional, design-in, qualification, and business development activities.
• Visit major OEM, ODM, and CM customers regularly.
• Develop chipset ecosystem relationships with SoC partners.
• Promote GigaDevice Flash solutions within the chipset ecosystem.
• Support trade shows and industry events.

Skills

Segment marketing

Market development

Customer engagement

Business development

Partnership management

Cross-functional coordination

Communication skills

Education

Electrical Engineering degree

Job description

Flash Regional Marketing Manager – AME Region

GigaDevice Semiconductor (Beijing) Inc., a public fabless semiconductor design company listed in Shanghai Stock Exchange (SHA: 603986), with among the highest market capitalization in its category. The company offers SPI NOR flash, SPI NAND flash, Microcontrollers (MCU), and sensor products for applications in embedded, industrial, and consumer electronics, as well as mobile communications, etc. Founded in 2004 in Silicon Valley and now headquartered in Beijing, China, the company is ranked as No.1 SPI NOR Flash supplier in China and No.2 worldwide, with cumulative shipments of over 27 billion units. The company has global R&D and operation centers in 7 major cities in China, as well as the United States, the United Kingdom, Germany, South Korea, Japan, and Singapore. Currently, there are more than 2000 employees globally.

As the Flash Regional Marketing Manager for the AME region, you will play a pivotal role in driving business growth by engaging, nurturing, and expanding a robust ecosystem partner network. This position requires a blend of strategic marketing expertise, deep industry knowledge, and strong relationship-building skills to strengthen GigaDevice’s presence in key semiconductor market segments, including automotive, industrial, IoT, and communications.

Job Location: San Jose, CA

1. Position Overview

The Flash Marketing Manager will drive segment marketing, business development, customer engagement, technical marketing, and product strategy activities for GigaDevice Flash Memory Solutions. The role serves as a bridge between customers, sales, chipset/MCU partners, engineering, product marketing, and factory teams, with a primary focus on expanding Flash utilization, driving customer design-ins, and achieving business growth.

2. Key Responsibilities

A. Segment Marketing & Market Development

• Define and execute marketing strategies for assigned Flash market segments.
• Identify new and emerging market segments and opportunities to expand Flash utilization.
• Application requirements
• Business opportunities and strategies
• Develop segment-specific value propositions and go-to-market strategies.
• Create market segment-oriented presentations, collaterals, and promotional materials.
• Provide regular market, product, and business updates.

B. Customer & Business Development

• Drive customer promotional, design-in, qualification, and business development activities.
• Visit major OEM, ODM, and CM customers regularly.
• Work closely with Sales to identify, track, and develop customer opportunities.
• Define and execute business development activities to achieve or exceed business plan targets.
• Investigate customer and system requirements to identify new product and business opportunities.
• Provide market feedback to support product definition and business strategy.

C. Chipset Ecosystem Development

• Develop and maintain relationships with major chipset, SoC partners.
• Drive reference design-ins with chipset partners.
• Promote GigaDevice Flash solutions within the chipset ecosystem.
• Facilitate communication between chipset partners, customers, sales, and engineering teams.
• Enable end customers worldwide to adopt GigaDevice Flash solutions based on chipset/reference designs.
• Monitor chipset roadmap and identify future Flash memory requirements.
• Conduct segment training for Sales teams
• Improve internal understanding of: Market trends, Customer use cases, Competitive positioning
• Provide regular training and product updates to support customer engagement.

F. Marcom & Trade Shows

• Support and manage trade shows and industry events.
• Promote GigaDevice Flash technologies through industry events and external communication.

Work Hours & Benefits: The company provides flexible work hours and home office arrangements. The HR department is enhancing its support for overseas employees to make it a more welcoming environment to work in.

Skills and qualifications:

• Bachelor’s or Master’s degree in Electrical Engineering, Semiconductors, or a related field.
• Knowledge and/or experience with flash products and automotive applications is a strong plus.
• Minimum of 5 years of relevant customer-facing experience in the semiconductor or electronics industry.
• Excellent communication skills in English; or other languages is an advantage.
• Strong diplomatic, negotiation, and interpersonal skills.
• Willingness to travel extensively across the AME region and internationally.