Regional Marketing Lead — Field Growth & Events

Pentair Management Company; Charlotte (NC); Ibrido; USD 71.000 - 132.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health benefits

401(k) plan

Employee stock purchase program

Paid time off

Descrizione del lavoro

Pentair seeks a regional marketing professional to drive field and regional marketing initiatives near Charlotte, NC. Travel up to 40% is required as the role partners with sales to localize campaigns, events, and programs that reflect market needs and customer priorities.

You will lead multi-channel marketing programs, manage regional events, and optimize go-to-market plans, collaborating with Brand, Content, Digital, and Product Marketing teams to boost pipeline and revenue.

Competenze

• Bachelor's degree in marketing, Business, Communications, or related field required.
• 5-7 years of marketing experience with a strong emphasis on field marketing, regional marketing, demand generation, customer marketing, or channel marketing.
• Ability to travel up to 40%.
• Demonstrated success contributing to the development and execution of localized marketing strategies that drive customer engagement, pipeline growth, and revenue outcomes.
• Proven experience partnering closely with sales teams to develop territory-based marketing plans and support customer acquisition, retention, and growth.
• Experience leading integrated, multi-channel marketing programs including events, account-based marketing, local demand generation, and customer enablement initiatives.
• Experience working within dealer, distributor, channel marketing, or two-step distribution (B2B2C) business models preferred.
• Strong analytical experience utilizing Voice of Customer insights, market intelligence, sales data, and competitive analysis to inform marketing decisions.
• Strong strategic and tactical planning with the ability to connect regional marketing initiatives to business objectives and revenue outcomes.
• Strong business acumen with the ability to identify opportunities, solve complex problems, and make data-driven recommendations.
• Data-driven decision maker with experience evaluating marketing performance, campaign effectiveness, pipeline contribution, and ROI.
• Proficient with Microsoft Office Suite, Salesforce CRM, and marketing technology platforms.
• Ability to mentor, coach, and develop others through influence and leadership.
• Must reside near the Charlotte, NC area.

Mansioni

• Partner closely with regional sales leadership to align marketing activities with territory goals, target accounts, and growth priorities.
• Support the development and execution of regional go-to-market and omni-channel marketing plans, translating national campaigns, product launches, and business priorities into localized programs.
• Monitor regional market trends, competitive activity, customer feedback, and growth opportunities, providing recommendations to strengthen market engagement and business performance.
• Lead the planning and execution of regional events, including trade shows, dealer events, training, ride-alongs, and customer experiences.
• Develop and deliver account-targeted events and engagement programs in partnership with sales to generate pipeline and accelerate key opportunities.
• Manage event execution from planning through post-event follow-up, including logistics, budgets, communications, and performance measurement.
• Collaborate with Brand, Content, Digital, and Product Marketing teams to adapt messaging, content, and creative assets for regional relevance and effectiveness.
• Deploy and optimize regional merchandising, sales enablement tools, marketing collateral, and branch support initiatives to strengthen distributor, dealer, and local market activation.
• Execute regional education, onboarding, and training programs, including Pentair University initiatives, dealer enablement, product training, and customer development activities.
• Develop and execute account-based marketing programs for priority dealers and customer segments, leveraging personalized engagement tactics and regional insights.
• Support the adoption and effectiveness of loyalty, rebate, dealer incentive, and co-op marketing programs to drive engagement, retention, and share of wallet.
• Plan and execute integrated demand generation programs across events, digital channels, dealer marketing activities, and local partnerships to support pipeline growth.
• Align regional marketing activities with territory plans, sales objectives, and priority customer segments to maximize business impact and resource effectiveness.
• Manage assigned marketing investments and program budgets while providing recommendations to optimize spending and improve performance.
• Track, analyze, and report on marketing performance through Salesforce CRM on all activities including pipeline contribution, campaign ROI, lead quality, and conversion metrics.

Conoscenze

Field marketing

Regional marketing

Demand generation

Customer marketing

Channel marketing

Events

Account-based marketing

Sales collaboration

Marketing analytics

Communication skills

Formazione

Bachelor's degree

Strumenti

Salesforce CRM

Microsoft Office Suite

Marketing technology platforms

Descrizione del lavoro

Pentair seeks a regional marketing professional to drive field and regional marketing initiatives near Charlotte, NC. Travel up to 40% is required as the role partners with sales to localize campaigns, events, and programs that reflect market needs and customer priorities.

You will lead multi-channel marketing programs, manage regional events, and optimize go-to-market plans, collaborating with Brand, Content, Digital, and Product Marketing teams to boost pipeline and revenue.