Northeast Regional Marketing Leader

Pentair; Dover (NH); Remote; USD 71,000 - 132,000; Full time

Job summary

Pentair is seeking a Regional Marketing Lead to support the Northeast region. You will develop and execute regional marketing activities that drive customer engagement, pipeline growth, and revenue across dealer, distributor, and retail channels.

This role reports to the Senior Marketing Manager – East/West Division. This position requires remote work within the Northeast with travel up to 40%, collaborating with regional sales to translate national campaigns into localized programs and managing

Qualifications

• Proven ability to develop territory-based marketing plans and support customer acquisition, retention, and growth.
• Experience leading integrated, multi-channel marketing programs including events, account-based marketing, local demand generation, and customer enablement.
• Ability to travel up to 40% and reside in the Northeastern United States.
• Strong analytical skills using Voice of Customer insights, market intelligence, sales data, and competitive analysis.
• Excellent communication and storytelling skills to engage field sales and senior leadership.

Responsibilities

• Partner with regional sales leadership to align marketing activities with territory goals.
• Develop regional go-to-market and omni-channel marketing plans, translating national campaigns, product launches, and business priorities into localized programs.
• Monitor regional market trends, competitive activity, customer feedback, and growth opportunities, providing recommendations to strengthen market engagement and business performance.
• Lead the planning and execution of regional events, including trade shows, dealer events, training, ride-alongs, and customer experiences.
• Develop and deliver account-targeted events and engagement programs in partnership with sales to generate pipeline and accelerate key opportunities.
• Manage event execution from planning through post-event follow-up, including logistics, budgets, communications, and performance measurement.
• Collaborate with Brand, Content, Digital, and Product Marketing teams to adapt messaging, content, and creative assets for regional relevance and effectiveness.
• Deploy and optimize regional merchandising, sales enablement tools, marketing collateral, and branch support initiatives to strengthen distributor, dealer, and local market activation.
• Execute regional education, onboarding, and training programs, including Pentair University initiatives, dealer enablement, product training, and customer development activities.
• Develop and execute account-based marketing programs for priority dealers and customer segments, leveraging personalized engagement tactics and regional insights.
• Support the adoption and effectiveness of loyalty, rebate, dealer incentive, and co-op marketing programs to drive engagement, retention, and share of wallet.
• Plan and execute integrated demand generation programs across events, digital channels, dealer marketing activities, and local partnerships to support pipeline growth.
• Align regional marketing activities with territory plans, sales objectives, and priority customer segments to maximize business impact and resource effectiveness.
• Manage assigned marketing investments and program budgets while providing recommendations to optimize spending and improve performance.
• Track, analyze, and report on marketing performance through Salesforce CRM on all activities including pipeline contribution, campaign ROI, lead quality, and conversion metrics.

Skills

Field marketing

Regional marketing

Demand generation

Channel marketing

Sales collaboration

Data-driven decisions

Project management

Communication

Presentation skills

Education

Bachelor’s degree in marketing, Business, Communications, or related field

Tools

Salesforce CRM

Microsoft Office

Marketing technology platforms

Job description

Pentair is seeking a Regional Marketing Lead to support the Northeast region. You will develop and execute regional marketing activities that drive customer engagement, pipeline growth, and revenue across dealer, distributor, and retail channels.

This role reports to the Senior Marketing Manager – East/West Division. This position requires remote work within the Northeast with travel up to 40%, collaborating with regional sales to translate national campaigns into localized programs and managing