Regional Marketing Director, Multi‑Market Growth

TAPP Film; United States; On-site; USD 150,000 - 190,000; Full time

Job summary

TEGNA is seeking a Regional Marketing Director to lead strategy and execution across multiple markets, directing centralized capabilities to grow audience reach and business results. You will align station leadership with enterprise priorities and manage a lean regional team responsible for Production, Paid Media, Social, CRM and Lifecycle.

The role requires 8–12 years in marketing leadership with a track record of driving multi-market campaigns, strong stakeholder relationships, and data-driven

Qualifications

• 8–12 years in marketing, brand strategy or integrated campaign leadership.
• Ability to set and execute marketing strategy across multiple markets.
• Exceptional stakeholder leadership with station GMs and content leaders.
• Strong command of Production, Paid Media, Social, CRM, Lifecycle, CTV.
• Analytical, data-driven; comfortable with audience research and digital analytics.
• Proven people leader and developer of talent.

Responsibilities

• Own the audience and market point of view; translate into market plans and investment.
• Set marketing strategy and align centralized capabilities with market needs.
• Synthesize research into strategic insight to sharpen plans over time.
• Review briefs and ensure strategy and quality before market activation.
• Lead regional team and develop talent; drive cross-market collaboration.

Skills

Marketing strategy

Brand leadership

Campaign leadership

Stakeholder management

Analytics

People leadership

Education

Bachelor's degree in marketing, communications, journalism or related field

Job description

TEGNA is seeking a Regional Marketing Director to lead strategy and execution across multiple markets, directing centralized capabilities to grow audience reach and business results. You will align station leadership with enterprise priorities and manage a lean regional team responsible for Production, Paid Media, Social, CRM and Lifecycle.

The role requires 8–12 years in marketing leadership with a track record of driving multi-market campaigns, strong stakeholder relationships, and data-driven