Regional Marketing Director: Strategy & Multi‑Market Growth

TEGNA, Inc.; Denver (CO); Presencial; USD 150.000 - 190.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Healthcare plans

401(k) with company match

Paid time off

Telemedicine and mental health support

Descripción de la vacante

TEGNA Inc. seeks a Regional Marketing Director to lead the regional marketing strategy and station relationships across markets.

You will direct Production, Paid Media, Social, CRM and Lifecycle efforts to deliver audience growth and business results for the portfolio. The role sits at the intersection of strategy and execution, guiding market plans, evaluating campaign briefs, and steering resources to high-priority initiatives.

Formación

• 8–12 years in marketing, brand strategy or integrated campaign leadership; media, broadcast or multi-market content environment preferred.
• Demonstrated ability to set and execute marketing strategy across multiple markets; connect campaigns to measurable outcomes.
• Exceptional stakeholder leadership; build trust with station GMs and news directors and align on priorities.
• Strong command of Production, Paid Media, Social, CRM, Lifecycle, and CTV channels toward shared outcomes.
• Analytical and data-driven; comfortable with audience research, ratings, digital analytics and performance metrics.
• Proven people leader; coach and develop a lean regional team.
• Able to operate as a strategic leader and hands-on contributor in a fast-paced, 24/7 news-driven environment.
• Bachelor's degree in marketing, communications, journalism or related field or equivalent experience.

Responsabilidades

• Own the audience and market point of view; advise on market needs and inform strategic decisions.
• Set the marketing strategy translating priorities into market plans and centralized capability investments.
• Synthesize audience data into strategic insights to sharpen plans and guide decisions.
• Review and approve campaign briefs; ensure strategy and quality before market rollout.
• Maintain senior relationships with station GMs, news directors and content leaders.
• Align marketing conversations with station leadership on objectives, priorities and resources.
• Escalate and resolve station-level marketing decisions and cross-market trade-offs.
• Lead and develop the regional Marketing Lead and Marketing Specialist with clear priorities.

Conocimientos

Stakeholder leadership

Strategic marketing

Multi-market management

Analytical/data-driven

Team leadership

Educación

Bachelor's degree in marketing, communications, journalism or related field

Descripción del empleo

TEGNA Inc. seeks a Regional Marketing Director to lead the regional marketing strategy and station relationships across markets.

You will direct Production, Paid Media, Social, CRM and Lifecycle efforts to deliver audience growth and business results for the portfolio. The role sits at the intersection of strategy and execution, guiding market plans, evaluating campaign briefs, and steering resources to high-priority initiatives.